INSIDE OUT - Ability to monetize all sponsorship contracts without fear of infringement or brand dilution would lead to exponentially increased interest in the sports sponsorship and endorsement domain

PIT STOP PUNDIT - On a day when F1 competed with the IPL for attention we had two F1 related topics #DiResta and #BahrainGP trending in the top 10 with #DDvs#MI in the second spot

PIT STOP PUNDIT - You don’t participate in professional sport to be a good guy! You can contribute your time and money to charities in your off-time to be one

PIT STOP PUNDIT - Sahara Force India was the only mid-field team to score points in the opening round even though there were 6 different teams in the top 10

GAMES PEOPLE PLAY - After overcoming question marks on both his test batting ability, and his captaincy skills in that form of the game; MSD is once again riding the euphoric wave

INSIDE OUT - There are sports that are likely to improve Sponsors’ GBRI parameters, and on occasion, India is the nucleus/target market for the sports’ promoters

INSIDE OUT - As a front-runner, and for the longest time the only contestant in the race to monetize the business of sports, it has earned the right and privilege to be recognized as the national sport of India

PIT STOP PUNDIT - Away from the business of television contracts in Formula1, expect 2013 to be a very competitive season; and that is because of the consistency of rules and regulations from last year

INSIDE OUT - 2012 wasn’t a great year for governance in sports, and the first couple of months in 2013 seem to be off to an even rockier start

INSIDE OUT - While Armstrong may not be entirely to blame for the seeming end of amateur and professional cycling as this generation has known it, his is the defining Brand-Kill that will seal cycling’s fate