BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
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Mar 25, 2022 09:03
MUMBAI: Strata, a tech-enabled commercial real estate (CRE) investment platform, has signed up as partners to five-time champion Mumbai Indians for the 15th edition of the Tata Indian Premier league 2022, scheduled between March 26 and May 29.
Mar 25, 2022 07:03
NEW YORK: adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 adidas-sponsored schools.
Tied to this year’s 50th anniversary of Title IX, the new program will be focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
Mar 25, 2022 07:03
MUMBAI: Neuberg Diagnostics, one of the top 4 Pathology lab chains of Indian origin, is now the official diagnostics partner for IPL 2022. Neuberg has been chosen as one of the official diagnostics partners for Rajasthan Royals, Chennai Super Kings, and Punjab Kings for IPL 2022.
Mar 25, 2022 06:03
NEW DELHI: JSW-GMR co-owned Delhi Capitals Thursday announced its association with one of the world’s fastest-growing beer brands, Bira 91.
Financial terms were not disclosed.
As Delhi Capitals’ Official Cheer Partner, the five-year partnership will involve a host of unique activations and curated offerings enabling consumers to celebrate their love for cricket and beer.
Mar 25, 2022 06:03
MUMBAI: Indian interior infrastructure company Greenply Industries Limited Thursday announced its association with IPL franchise Lucknow Super Giants as associate partner.
Mar 24, 2022 21:03
MUMBAI: Indian EdTech major BYJU'S has been announced as an official sponsor of the upcoming FIFA World Cup Qatar 2022.
While financial terms were not disclosed, the sponsorship value is reportedly in the Rs 300+ crore ($40 million) ball park.
Mar 24, 2022 06:03
MUMBAI: Packaged coffee products maker Rage Coffee on Wednesday said it has secured funding from Virat Kohli. The food and beverage D2C brand has also been roped in the former Indian cricket team captain as its brand ambassador.
The Delhi-based startup did not disclose the amount of investment made by Kohli.
Mar 23, 2022 20:03
MUMBAI: ICICI Bank Wednesday announced that it has launched a co-branded credit card in partnership with Chennai Super Kings (CSK), one of the most successful cricket teams in India. Called ‘Chennai Super Kings ICICI Bank Credit Card’, the card has been specially designed with a range of exclusive privileges for millions of cricket fans of the iconic team.
Mar 22, 2022 11:03
HYDERABAD: Television brand and consumer electronics company TCL has become the official sponsor for Sunrisers Hyderabad (SRH) for the third time in a row.
Mar 22, 2022 09:03
NEW DELHI: Tata Steel Monday announced that it will extend its support to the Professional Golf Tour of India (PGTI), as an umbrella partner for three more years starting from the 2022 season.
Financial terms were not revealed other than to confirm the sponsorship commitment is pegged at a higher value, compared to the previous occasion.