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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Oct 16, 2023 18:10
KOCHI: Kalliyath TMT has signed to continue being the Associate Sponsor of Kerala Blasters FC in the tenth season of the Indian Super League. This marks the record-making fifth year of the brand's partnership with the team. 
Oct 13, 2023 18:10
Sportswear brand Reebok Thursday announced longtime brand partner and legendary hall-of-famer Shaquille O’Neal as the president of Reebok Basketball.  The appointment of the newly created position comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global commitment to performance basketball.
Oct 12, 2023 19:10
Taking the festive celebration a notch higher, Haier Appliances India (Haier India), a home appliances brand, announced its strategic association as the ‘Digital Streaming Associate Sponsor’ on Disney+ Hotstar for the ongoing ICC Men's Cricket World Cup 2023.
Oct 12, 2023 17:10
MUMBAI: Financial services company Ambit Thursday announced Indian chess Grandmaster (GM) Vidit Gujrathi as its brand ambassador.  This partnership signifies a significant milestone in Ambit’s commitment to excellence and its dedication to fostering strategic alliances in the world of chess, to help develop the game.
Oct 12, 2023 17:10
BENGALURU: For the ‘modern-retro’ motorcycle TVS RONIN’s latest cricket World Cup campaign #MoveLikeARonin, the key brand asset is a film starring Shubman Gill. 
Oct 11, 2023 20:10
PLANO, Texas: Toyota and The National Football League (NFL) jointly announced Tuesday they have entered into a multi-year sponsorship agreement designating Toyota as the Official Automotive Partner of the NFL.  With this agreement, Toyota will leverage the year-round NFL calendar as a marketing platform to communicate its brand message to football fans across the U.S.
Oct 10, 2023 18:10
NEW DELHI: Campus Activewear has welcomed actor Sonam Bajwa "into the fold", aiming to heighten the brand's aspirational appeal, catering to a "fashion-forward audience". 
Oct 10, 2023 17:10
MUMBAI: Royals Sports Group-owned franchise Paarl Royals Tuesday announced that its principal sponsor, South African broadband and internet solutions provider Afrihost, will continue with the franchise in a multi-year extension to the current deal.  Afrihost will continue to have a presence at the upper right side of the Paarl Royals' official matchday and training jerseys.
Oct 10, 2023 15:10
MUMBAI: Acer India has introduced Sunil Chhetri, Indian football icon and captain of the Indian national football team and Bengaluru FC, as its brand ambassador.  This partnership reflects Acer's commitment to infusing youthful energy into the brand and inspiring individuals.
Oct 06, 2023 18:10
CHENNAI: Chennaiyin FC have roped in Polyhose, a diversified industrial conglomerate, as the club’s official presenting sponsor for the upcoming 2023-24 Indian football season.