Basketball

NBA sets all-time regular-season attendance record

SportzPower Team

Apr 16, 2024 18:04

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NEW YORK: The NBA set all-time records for regular-season total attendance, average attendance, percentage of capacity and sellouts for the second season in a row.

The total attendance of 22,538,518 in the 2023-24 regular season surpasses the previous record of 22,234,502 set last season. The other records include 873 sellouts (up from the previous record 791 in 2022-23), 71% of games sold out (up from 63% in 2022-23) and an average attendance of 18,324 (up from 18,077 in 2022-23). Additionally, NBA arenas were filled to an all-time-high 98% capacity.

Nov 16, 2023 19:11

NBA India announces multi-year collaboration with NEWJ

The National Basketball Association (NBA) and media-tech company New Emerging World of Journalism (NEWJ) Thursday announced a multi-year collaboration to create localized short-form digital NBA content for fans across India.

Nov 02, 2023 19:11

NBA, Bhaane launch E-commerce site dedicated to fans in India

MUMBAI: The National Basketball Association (NBA) and Bhaane Thursday announced a multiyear collaboration for the clothing brand to launch and operate NBAStore.in. The online store provides fans in India with the most comprehensive selection of official NBA merchandise ever available in the country.

Oct 31, 2023 20:10

NBA tips off multiyear deal with Kim Kardashian's Skims

NEW YORK: The National Basketball Association and Kim Kardashian's Skims brand have struck a multiyear deal that will make Skims the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.

Oct 31, 2023 19:10

NBA debuts in-season tournament courts for all 30 teams

The NBA Monday unveiled the official courts that teams will play on throughout the inaugural NBA In-Season Tournament, which tips off on Friday, Nov. 3 with a doubleheader on ESPN as the Knicks visit the Milwaukee Bucks at 7:30 p.m. ET and the Denver Nuggets host the Dallas Mavericks at 10 p.m. ET.

Oct 26, 2023 18:10

'The Heist' celebrates inaugural NBA in-season tournament

NEW YORK: The National Basketball Association (NBA) Wednesday announced the global premiere of “The Heist”, the league’s brand campaign celebrating the inaugural NBA In-Season Tournament, which tips off on Friday, November 3.

Oct 18, 2023 07:10

NCAA extends On Location deal as ticketing, hospitality partner

INDIANAPOLIS: The NCAA on Tuesday announced it has renewed its long-standing partnership with On Location, the Endeavor-owned premium experiential hospitality company, in a multi-year deal to continue serving as the collegiate athletics governing body’s official ticket and fan hospitality provider.

Oct 13, 2023 18:10

Reebok Shaquille O'Neal President of Basketball

Reebok appoints Shaquille O'Neal as president of Basketball

Sportswear brand Reebok Thursday announced longtime brand partner and legendary hall-of-famer Shaquille O’Neal as the president of Reebok Basketball. The appointment of the newly created position comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global commitment to performance basketball.

Sep 22, 2023 18:09

2022-23 NBA season crossed 100m unique viewers in India

MUMBAI: The 2022-23 NBA season was the league’s most-watched ever in India, surpassing 100 million unique viewers across linear, social media and digital media platforms for the first time ever. The 2023-24 NBA season tips off on Wednesday, October 25 and games will air live in India on Sports18-1, JioCinema and NBA League Pass via the NBA App.

Sep 18, 2023 18:09

Reliance Foundation Jr. NBA Ntl C'ship concludes

The Reliance Foundation (RF) Jr. NBA National Championship drew to a successful close with Sir Chhotu Ram Modern Senior Secondary School, Delhi, and Don Bosco High School Matunga, Mumbai, clinching the boys' titles in the U-14 and U-12 categories respectively. In the girls, Khalsa School, Ludhiana, won big as they bagged both the U-14 and U-12 titles.

Sep 14, 2023 18:09

Sony launches 'grandest' ever Asian Games campaign in India

MUMBAI: Ahead of the 19th Asian Games Hangzhou 2022, official broadcaster Sony Sports Network has launched the "grandest campaign in the history of the Asian Games in India".

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