Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Jan 24, 2020 18:01
MUMBAI: The National Basketball Association Friday announced that five-time NBA Champion Ron Harper will visit India from January 25-30 as part of the NBA’s continued efforts to grow the game of basketball in the country. 
Jan 23, 2020 18:01
NEW YORK: Louis Vuitton and the National Basketball Association (NBA) Wednesday announced a multiyear partnership that makes the French fashion house the first official Trophy Travel Case provider of the NBA.   The partnership marks Louis Vuitton’s first and only partnership with a North American sports league.
Jan 22, 2020 18:01
MIES (Switzerland): FIBA, the world governing body of basketball, Wednesday announced that it has entered into a strategic partnership agreement with GCBH LP, a US entity backed by a group of experienced sports and media investors, to take Basketball Champions League (BCL) to its next level and reshape the landscape of club competitions in Europe and beyond.  
Jan 21, 2020 17:01
KOLKATA: The National Basketball Association (NBA) India is "collaborating with all the stakeholders" to make a league in the country a reality at the earliest, Rajesh Sethi, managing director of its India business, has told IANS. NBA Commissioner Adam Silver had spoken of launching a league in India during his visit for the first-ever NBA Games in the country last October.
Jan 15, 2020 17:01
NEW YORK: The Women's National Basketball Association (WNBA) and the Women's National Basketball Players Association (WNBPA) announced Tuesday that they have reached an agreement on a new Collective Bargaining Agreement (CBA), pending ratification by the players and the league’s board of governors.
Jan 09, 2020 16:01
NEW DELHI: The NBA Academy India will participate in Stage II of European Youth Basketball League from Jan. 9-12 in Szolnok, Hungary.  The team will play four games, first against SKURU BASKET on Thursday.
Jan 09, 2020 15:01
NEW YORK: After celebrating 10 years of #NBATwitter, the National Basketball Association (NBA), Twitter and Turner Sports Wednesday announced a multi-year partnership extension that brings more live NBA game and on-demand content to Twitter than ever before.
Jan 06, 2020 11:01
MUMBAI: The NBA (Nagpada Basketball Association) Invitational Basketball tournament tipped off at Nagpada's NBA (National Basketball Association) courts here Monday, running through to 18 January.  Competition is being conducted in four categories – Men, Women, Junior Boys Under-18 and Sub-Junior Boys Under-13 - and matches will also be played late evening under floodlights.
Jan 04, 2020 09:01
NEW YORK: NBA commissioner emeritus David Stern passed away on the afternoon of January 1 as a result of the brain hemorrhage he suffered approximately three weeks earlier. His wife, Dianne, and their family were with him at his bedside. 
Dec 19, 2019 14:12
SAN MATEO, Calif.: Rakuten, Inc. has joined forces with SC30, Inc. and Limitless Creative Company on The Rising, a short documentary film on the explosive growth of basketball in Japan, capturing the intersection of the international sport with homegrown Japanese culture.