Brands

May 17, 2023 18:05
Mohun Bagan Super Giants
It's Mohun Bagan Super Giants; prefix ATK removed
KOLKATA: Budging to fans' longstanding demands, the stakeholders of Mohun Bagan on Wednesday announced that they would remove the prefix ATK from the name of the 133-year city-based football giants.
May 16, 2023 19:05
Duroflex Virat Kohli
Duroflex onboards Virat Kohli as brand ambassador
Indian mattress brand Duroflex has appointed former Indian captain, and one of the best batters of the current era, Virat Kohli as its brand ambassador. 
May 16, 2023 18:05
TAM Sports logo
83 new brands, 18 new categories in 1st 54 IPL games: TAM Sports
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from the first 54 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.
May 15, 2023 18:05
Adidas revisits 1988-90 seasons with Man Utd X originals collection
NEW DELHI: In celebration of the venerated terrace wear of the late 80s and early 90s, adidas and Manchester United today unveiled the Man Utd x Originals Collection which revisits popular pieces of adidas’ archive and recodes them into football culture today.
May 15, 2023 17:05
ONE8
Virat Kohli expands one8 to launch one8 Fitness app
VIRAT KOHLI, in partnership with Trion, has launched the one8 Fitness app, which offers personalised workout programs and supports users to achieve their fitness goals. The app is available for download on both Android and iOS platforms, the company stated.
May 12, 2023 19:05
Two-time NBA champion Ray Allen in India; to lead basketball clinic
MUMBAI: The National Basketball Association (NBA) has announced that two-time NBA champion and Naismith Memorial Basketball Hall of Fame member Ray Allen is visiting India from Friday, May 12 – Tuesday, May 16 as part of the league’s continued efforts to grow the game of basketball in the country.  
May 12, 2023 19:05
Puma Let there be sport
PUMA new docu-series with Virat, Chhetri, Yuvraj, Mary Kom
NEW DELHI: Cricket icon Virat Kohli admitted that breaking Sachin Tendulkar’s record of 49 ODI centuries would be an emotional moment for him, whereas Indian football team skipper Sunil Chhetri revealed why he thought of giving up on football at the age of 17 as PUMA’s Let There Be Sport documentary series unfolds never-heard-before stories of India’s top sporting legends.
May 11, 2023 20:05
ipl jio
JioCinema clocks 1300cr+ video views in the first 5 weeks
MUMBAI: JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, said that it has clocked over 1300 crore+ video views in the first five weeks and that on its fan-centric presentation the average time spent per viewer per match touched 60 minutes.
May 11, 2023 19:05
Laliga logo
LaLiga is most valuable Spanish brand in the sports industry
MADRID: LaLiga has not only maintained its position in 2023 as one of the 50 most valuable organisations in the Spanish rankings but has also positioned itself as the organisation with the highest brand value in the sports industry this year, reaching its highest ever position in the Brand Finance España 100.
May 08, 2023 19:05
American Tourister Virat 'Born To Cross Boundaries'
Virat fronts American Tourister campaign 'Born To Cross Boundaries'
MUMBAI: International luggage brand American Tourister has launched a new campaign with brand ambassador Virat Kohli - "Born To Cross Boundaries". 
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