Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Jan 23, 2024 19:01
Cycle brand Hero Cycles has brought on board Wieden+Kennedy. The brand said that it wants to bring a new-age perspective to the cycling culture in the country. This collaboration emerged without a pitch.
Jan 23, 2024 18:01
MUMBAI: The 19th edition of the World Athletics Gold Label Race, the Tata Mumbai Marathon is known for its challenging course and elite participants from across the globe. Widely known as Asia's premier running event, this year the marathon had approximately 59,000+ participants.
Jan 22, 2024 19:01
The Board of Control for Cricket in India on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years.  The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2,500 crore — the highest-ever sponsorship amount in the history of the league.
Jan 19, 2024 18:01
LAS VEGAS: UFC, the world’s premier mixed martial arts (MMA) organization, and KUDO Snacks, a leading provider of kettle-popped Protein Popcorn, Friday announced a multiyear, global expansion of their partnership that was originally forged last year.
Jan 19, 2024 17:01
Hero MotoSports Team Rally, the motorsport team of the world’s largest manufacturer of motorcycles and scooters - Hero MotoCorp, created history Friday becoming the first ever Indian manufacturer team to finish on the podium of the legendary Dakar Rally.
Jan 19, 2024 17:01
PepsiCo India CEO Ahmed El Sheikh has been named CEO for the Middle East Business Unit of the beverages major effective March. Jagrut Kotecha, currently chief commercial officer for PepsiCo in Africa, Middle East, and South Asia (AMESA), will assume the role of CEO for PepsiCo India in his place.
Jan 19, 2024 16:01
Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.
Jan 18, 2024 18:01
SHARJAH: Ahead of the second season of the DP World ILT20, Capri Sports-owned Sharjah Warriors, which will be in action on Match Day 1, have finalised their sponsor roster.  Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch.Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.  
Jan 17, 2024 16:01
Red Bull India has appointed Sidharth Satpathy as its national sales director.  Satpathy shared the development on his LinkedIn account. “I am thrilled to share that I am starting my new job at Red Bull India as national sales director. Have always been a fan of the brand and the incredibly cool stuff that it has been doing for decades,” Satpathy stated in his LinkedIn post.
Jan 16, 2024 17:01
BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’.