Business Intelligence

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

May 03, 2021 05:05
MUMBAI: Mogae Media, an integrated marketing and communications investments company owned by media and advertising veteran Dr Sandeep Goyal, has acquired a controlling stake in Rediffusion and its sister concern Everest Advertising for an undisclosed amount. The acquisition will now be merged under the Mogae brand and will not function as a separate entity.
Apr 30, 2021 20:04
NEW YORK: Amazon has announced the appointment of former Nike executive Marc Patrick as the company’s global head of sports marketing as it continues its push into live sports. Patrick, who had served for 20 years at Nike before shifting to alternative food company Beyond Meat, reports in to Amazon Studios and Amazon Prime Video chief marketing officer Ukonwa Ojo. 
Apr 29, 2021 21:04
MUMBAI: Tata Motors announced Wednesday the appointment of Martin Uhlarik as the new Global Design head of the company. Uhlarik was till recently head of Design for Tata Motors European Technical Centre (TMETC) and takes over his new role from Pratap Bose who has chosen to pursue opportunities outside the company. 
Apr 28, 2021 23:04
LONDON: Eurosport Events, in partnership with the FIA and WSC, will continue to make the WTCR − FIA World Touring Car Cup even stronger and better into the future.
Apr 28, 2021 23:04
CHICAGO: To help drive continuous change for women and girls in sports, Gatorade announced its newly formed Gatorade Women's Advisory Board. 
Apr 28, 2021 23:04
NEW YORK: ESL Gaming, the world’s largest esports company, has announced the renewal of its long-standing partnership with Intel in what is the biggest brand partnership deal in esports history to date. 
Apr 28, 2021 20:04
LONDON: The All England Lawn Tennis Club (AELTC), which stages The Championships, Wimbledon, has appointed Gus Henderson as commercial director, effective 1 August.
Apr 28, 2021 20:04
ZUG, Switzerland: Infront has officially launched Infront X, the new brand of Infront’s digital offering. Infront X combines the digital media and solutions business of iX.co with Infront Lab’s sports tech research and development unit into a full-service digital powerhouse for the sports industry.
Apr 28, 2021 20:04
LONDON: Discovery, Inc. has invested in Enduro Sports Organisation Ltd, owner and operator of the UCI recognised Enduro World Series (EWS) and EWS-E – the leading mountain bike and electric mountain bike championships.
Apr 28, 2021 04:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 13 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.    As per the report, 27 new categories and 96 new brands advertised in 13 matches of IPL 14 compared to same No. of matches in IPL 13.