NEW DELHI: The most powerful cricket body in the world has yet again been forced to eat humble pie after falling at the wrong end of the stick on the legal front. Needless to say, it is a seriously expensive pie. 

The Board of Control for Cricket in India (BCCI) is reportedly ready to cough up compensation of over Rs8 billion to IPL franchise Kochi Tuskers Kerala for terminating its contract in 2011, a massive mark-up on the Rs3 billion the team's promoters were initially willing to settle for.

Apr 05, 2021 12:04
NEW DELHI: Delhi Capitals have announced Optimum Nutrition, which lays claim to being the world's #1 selling sports nutrition powder brand, as their official nutrition partner for the upcoming season of the Indian Premier League. Optimum Nutrition Inc. is part of Glanbia Performance Nutrition, and has been pitching sports nutrition to athletes for more than 30 years now.
Apr 01, 2021 17:04
BENGALURU: Himalaya MEN, The Himalaya Drug Company’s men’s care range, is all set to be the Official Men’s Grooming Partner for the International Cricket Council’s (ICC) men’s events through 2022.  This association covers the World Test Championship Finals 2021, Men’s T20 World Cup 2021, and Men’s T20 World Cup 2022.
Apr 01, 2021 17:04
MUMBAI: Timed to coincide with the upcoming fourteenth season of the Indian Premier League, online gaming company Games24x7 has announced Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. 
Apr 01, 2021 16:04
NEW DELHI: The Board of Control for Cricket in India (BCCI) has pushed back against recent comments by Indian skipper Virat Kohli on the need to keep players in the loop when it comes to scheduling games as life in the bio-bubble can be taxing both physically and mentally. 
Apr 01, 2021 13:04
KOLKATA: Wire and cable manufacturer RR Kabel has announced its official sponsorship for Kolkata Knight Riders in the Indian Premier League this year.  The association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021. The company aims to reach audiences beyond physical and geographical boundaries, through this association.
Apr 01, 2021 11:04
HYDERABAD: Kansai Nerolac Paints Ltd will continue its association with Sunrisers Hyderabad for the Indian Premier League’s 14th edition.  As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap.  The engagement will also witness on-ground branding on the perimeter board and giant screen.
Apr 01, 2021 11:04
BENGALURU: : Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming platform, announced today that MPL has come on board as the principal sponsor for KKR on a three-year sponsorship deal. MPL and KKR have forged a strong partnership that brings together the proficiencies the two brands have in the field of sports, e-sports, and entertainment.
Mar 31, 2021 20:03
MUMBAI: Ahead of the 14th edition of Vivo Indian Premier League, the (final?) sponsor tally for official broadcaster Star Sports is 17. Star Sports had last week unveiled a list of 14 sponsors and the latest additions to the list are Cred, Garnier Men, and Havells Fans.  A TVC launched Tuesday confirmed the three new sponsors, exchange4media reports.
Mar 31, 2021 18:03
NEW DELHI: JSW-GMR co-owned Delhi Capitals Wednesday announced a one-year partnership with OctaFX, which comes on board as the team’s Official Trading Partner. The deal, which includes an exclusive digital content partnership with the brand, is a first for Delhi Capitals.
Mar 31, 2021 15:03
DUBAI: The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to partner with a world-class and well-established brand to be its Official Apparel Partner and to provide clothing at upcoming ICC events.