MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Data Analytics
Oct 11, 2021 15:10
To the digital collectible platforms making waves across the sporting firmament globally, add Rario, launched as the world’s first and foremost NFT (non-fungible token) business for cricket.
Simply put, Rario is a platform for cricket fans to collect and trade officially licensed cricket moments on the blockchain, represented as an NFT (non-fungible token).
Sep 30, 2021 22:09
ABU DHABI: The 2021 Abu Dhabi T10 season (carried over from 2020 due to the COVID-19 pandemic), which was held from 28 January to 06 February earlier this year, recorded an 83.91% percent rise in the overall audience from the 2019 season - from 92.6 million (TV & OTT), to 170.3 million, the organisers assert.
Sep 30, 2021 14:09
MUMBAI: With the second half of VIVO IPL 2021 underway, host broadcaster Star Sports has so far garnered 380* million viewers until match #35, 12* million higher than IPL 2020 at the same stage.
The TV viewer aggregation is in fact higher than the last three editions of the tournament, going back to 2018, as per data from ratings agency BARC Indian provided by the sportscaster.
Sep 21, 2021 13:09
MUMBAI: E-commerce brands emerged as biggest spenders before and during the first phase of IPL 2021, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament, according to the "Hi-Cricket" study.
Sep 15, 2021 13:09
NEW YORK: The 2021 US Open in New York averaged 881,000 viewers in prime time, up 33% (from 662,000) over last year, and it was up 13% (from an average of 702,000 to 796,000) for the entire two weeks of telecasts.
Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.
Sep 15, 2021 11:09
MUMBAI: Olympic sensation Neeraj Chopra’s Gold medal success on the final day of the 2020 Tokyo Olympics has turned the track and field star into a household name across the country.
Sep 01, 2021 19:09
NEW DELHI: Following up on the assertion made in June that Viacom18 would put the network’s might behind building reach and resonance for LaLiga amongst Indian viewers, the network’s flagship youth brand channel MTV, which "relaunched" the Spanish football league on Indian television with a campaign that promised "Zero Masala, Pure Football", has struck a chord among viewers and on social media.
Aug 27, 2021 18:08
MUMBAI: India’s performance in the currently ongoing England vs India Test match series on Sony Sports has been the highest for an away bilateral Test match series featuring the Indian cricket team in the past three years.
The average ratings for the series till date is almost 30% higher than the 2018 series featuring the same two teams. (BARC, CS 2+, All India U+R).
Aug 21, 2021 13:08
MUMBAI: Broadcast Audience Research Council India (BARC), the industry TV viewership measurement body, on Friday announced the appointment of Nakul Chopra as its new Chief Executive Officer effective August 25.
This announcement comes as Sunil Lulla has decided to resign from the position of CEO to pursue his entrepreneurial ambitions.
Aug 18, 2021 21:08
NEW YORK: Sportradar Group AG, a global provider of sports betting and entertainment products, filed for an initial public offering in the US on Tuesday.
The Swiss-based betting and sports data firm filed its listing with the US Securities and Exchange Commission, with an offering size of $100 million.