Data Analytics

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

Nov 21, 2023 19:11
The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for Brand Exposure Valuation research services for all ICC international events from 2024 till 2027, in addition to biannual reports for bilateral cricket for the same set time period.
Nov 20, 2023 17:11
The peak concurrency during the ICC Cricket World Cup 2023 final match between India and Australia on Disney+ Hotstar set a new world record as more than 59 million viewers tuned in. 
Nov 16, 2023 17:11
Disney+ Hotstar set a new global live streaming viewership record on Wednesday as Virat Kohli scored a record-breaking 50th ODI century and Mohammed Shami became the first bowler to pick three five-wicket hauls in a single edition of the 50-over World Cup to guide India to the final of the tournament. 
Nov 06, 2023 17:11
Sunday’s clash between India and South Africa at the ongoing ICC Men's Cricket World Cup 2023 achieved yet another landmark for the tournament. The first innings of the match drew 4.4 crore (44 million) concurrent viewers, setting a new global streaming record.
Nov 06, 2023 17:11
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 31 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 30, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 23 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 25, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 15 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 16, 2023 17:10
The ICC World Cup 2023 match between India and Pakistan on Saturday set a new global streaming record on Disney+ Hotstar, with 3.5 crore concurrent viewers. "This is the highest peak concurrency number achieved across all formats of cricket. The clash of titans on Oct 14 marked a watershed moment for the platform and for digital sports viewership across the country,” Disney India's streaming platform declared.
Oct 11, 2023 20:10
LAS VEGAS: Sports technology company Panda Interactive has filed two separate lawsuits accusing competitor companies Genius Sports and Sportradar of patent infringement. The lawsuits have been filed in US District Court for the Eastern District of Texas. Both companies provide much of the technological infrastructure to sports-betting and related interactive video industries.
Oct 05, 2023 17:10
MUMBAI: TAM Sports has released the TAM AdEx Advertising Analysis of the Asia Cup covering three editions of the continental tournament: Y 2018 (ODI) – Y 2022 (T20) – Y 2023 (ODI) Advertising Analysis – Asia Cup  Y 2018 (ODI) – Y 2022 (T20) – Y 2023 (ODI)