Esports

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 14, 2021 17:12
ZURICH: For the first time since 2013, FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of football, leverage the FIFA brand and support its competitions. 
Dec 14, 2021 10:12
MUMBAI: Nodwin Gaming has acquired a strategic 10% stake in the digital content IP media network Rusk Media.  To assert its dominance in the Indian esports ecosystem, the company has been on an expansion and consolidation spree since its funding in March this year. With this investment in Rusk Media, Nodwin Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem.
Dec 13, 2021 11:12
LAUSANNE: The Olympic Virtual Series is to return in 2022 following the first edition this year, with the International Olympic Committee (IOC) noting its success at the Olympic Summit. A review was received at the one-day Olympic Summit, organised by the IOC at the weekend to discuss various issues related to the Olympic movement,
Dec 13, 2021 10:12
NEW DELHI: Mobile gaming contributes more than 90% to the current $1.6 billion gaming market in the country, according to the latest report by the Internet and Mobile Association of India (IAMAI). India is currently home to over 430 million mobile gamers and the number is estimated to grow to 650 million by 2025, according to the study accessed by IANS. 
Dec 10, 2021 20:12
MUMBAI: Social gaming platform WinZO has been announced as the new principal sponsor for Future Group-owned Bengal Warriors and Adani Group’s Gujarat Fortune Giants for the Vivo Pro Kabaddi League’s (PKL) Season 8.  Focusing on developing a culturally relevant sporting ecosystem, WinZO sees this sponsorship as organic and supporting local talent which promotes “Bharat ka Khel- Kabaddi”. 
Dec 07, 2021 19:12
DUBAI: GameOn Entertainment Technologies Inc., a leading game technology provider to media, sports and entertainment companies, has announced a strategic partnership with Polygon & Polygon Studios to build NFT-Based games on their Ethereum-based scaling platform. 
Dec 01, 2021 23:12
MUMBAI: French tyre major Michelin has announced the launch of Michelin Cup for E-Gamers in India.  Designed in partnership with PlayStation’s driving game franchise Gran Turismo, the contest, for which registrations opened 29 November, will run till 18 December.  In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise.
Nov 25, 2021 17:11
MUMBAI: Defending ISL champions Mumbai City FC Thursday announced the launch of the club’s official Esports team. 
Nov 18, 2021 09:11
MUMBAI: Singapore-based esports company Ampverse has announced its launch in India, its fourth operational market, acquiring Indian firm 7Sea Esports for an undisclosed sum.  The esports company is also planning to make a multi-million dollar investment to accelerate the esports and gaming ecosystem in the Indian market, as per an official statement.
Nov 18, 2021 08:11
NEW YORK: Madison Square Garden Sports Corp., Madison Square Garden Entertainment Corp. and Infosys, a global leader in next-generation digital services and consulting, has announced a multi-year signature marketing partnership – making Infosys the Official Digital Innovation Partner of key MSG properties including the New York Knicks, New York Rangers and the Madison Square Garden Arena.