BENGALURU: A little over four years after PUMA laced up with Team India captain Virat Kohli on an eight-year endorsement deal worth a record-busting Rs 1.1 billion, the global sports brand Tuesday signed a strategic long-term partnership with his Indian Premier League franchise Royal Challengers Bangalore, as official kit partner for the upcoming IPL season and beyond.
While neither the duration of the agreement nor financial terms were disclosed, media reports indicate that a three-year contract has been inked.