Basketball

Chris Rock voices NBA campaign 'Playoff Mode. It’s a Thing'

SportzPower Team

Apr 17, 2024 19:04

Read more about Chris Rock voices NBA campaign 'Playoff Mode. It’s a Thing'
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The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App.

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Feb 21, 2024 19:02

Pepsi, Shaq collab with Reebok to debut Pepsi 'SNEAK'ER

PURCHASE, N.Y.: In 1992, Pepsi partnered with Shaquille O'Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm.

Feb 12, 2024 16:02

NBA, WNBA tip off multi-yr extension of collab with Dream11

MUMBAI: The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the world’s largest fantasy sports platform, Monday announced a multiyear extension of their existing collaboration that will see Dream11 continue as the official fantasy gaming partner of the NBA and WNBA in the country.

Feb 08, 2024 18:02

Wilson 3D-printed basketball goes on sale Feb 16

CHICAGO: Wilson Sporting Goods Co. Wednesday announced the release of the Wilson Airless Gen1 – the first-of-its-kind 3D-printed basketball that never needs to be inflated. Building off the success of the Airless Prototype debut last year, the limited-edition Wilson Airless Gen1 basketball will be available for purchase on February 16 for $2,500.

Feb 08, 2024 18:02

Emirates, NBA ink a multi-yr global marketing partnership

NEW YORK: Emirates and the National Basketball Association Thursday announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.

Feb 05, 2024 19:02

NBA India launches 'Nets for Change' campaign

MUMBAI: The National Basketball Association (NBA) Monday announced the launch of “Nets for Change”, a new campaign to repurpose discarded underwater fishing nets at basketball courts in India. The discarded nets, which pose a threat to marine ecosystems, are being repurposed as basketball nets at courts that are missing a fundamental element of the game – a functional net.

Jan 12, 2024 18:01

World of Krida announces their 4th 3X3 basketball franchise

World of Krida Private Limited, a multi-sport franchise owning company, Friday announced their fourth 3X3 Basketball team, Toronto Patriots for the FIBA 3x3 backed 3x3.EXE Super Premier Basketball League in Japan. The 3x3.EXE Super Premier basketball league’s inaugural edition will tip-off at the Xebio Arena Sendai, Japan.

Jan 11, 2024 12:01

LeBron James signs multi-year trading card deal with Fanatics

LOS ANGELES: Digital sports platform Fanatics and NBA superstar LeBron James Wednesday announced a new, exclusive multi-year trading card partnership that will see the National Basketball Association legend join Fanatics Collectibles, the company’s trading card and collectibles division. James is making the switch to Fanatics after an association of more than 20 years with rival Upper Deck.

Jan 08, 2024 19:01

ESPN inks new 8-yr NCAA media rights deal for $920m

ESPN and the National Collegiate Athletic Association (NCAA) have reached a new, $920 million, eight-year agreement beginning Sept. 1, 2024, for NCAA championships media rights. The deal includes domestic rights to a record 40 NCAA championships – 21 women’s and 19 men’s events – and international rights to those same NCAA championships plus the Division I men’s basketball tournament.

Nov 29, 2023 19:11

Women’s sports to break $1bn revenue barrier in 2024: Deloitte

Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.

Nov 22, 2023 15:11

NBA India, Suditi expand merchandising collaboration

MUMBAI: The National Basketball Association (NBA) and Suditi Sports Apparel Ltd. (SSAL), a leader in apparel exports, Wednesday announced a multiyear expansion of their existing merchandising collaboration that will see Suditi create and distribute more officially licensed NBA fanwear in India.

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