Basketball

The National Basketball Association (NBA) announced Thursday that the league’s live whip-around show - “NBA 360” will be available for free on the NBA App in India on Saturdays from March 30 through April 6 from 5 a.m. – 8:00 a.m. IST.

NBA 360 provides a multi-view broadcast with continuous and simultaneous coverage, including live look-ins, in-progress highlights, up-to-date graphics, statistical leaders, standings, and player interviews, capturing all of the excitement and the best storylines from around the league.

Oct 26, 2023 18:10
NEW YORK: The National Basketball Association (NBA) Wednesday announced the global premiere of “The Heist”, the league’s brand campaign celebrating the inaugural NBA In-Season Tournament, which tips off on Friday, November 3. 
Oct 18, 2023 07:10
INDIANAPOLIS: The NCAA on Tuesday announced it has renewed its long-standing partnership with On Location, the Endeavor-owned premium experiential hospitality company, in a multi-year deal to continue serving as the collegiate athletics governing body’s official ticket and fan hospitality provider.
Oct 13, 2023 18:10
Sportswear brand Reebok Thursday announced longtime brand partner and legendary hall-of-famer Shaquille O’Neal as the president of Reebok Basketball.  The appointment of the newly created position comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global commitment to performance basketball.
Sep 22, 2023 18:09
MUMBAI: The 2022-23 NBA season was the league’s most-watched ever in India, surpassing 100 million unique viewers across linear, social media and digital media platforms for the first time ever.   The 2023-24 NBA season tips off on Wednesday, October 25 and games will air live in India on Sports18-1, JioCinema and NBA League Pass via the NBA App.
Sep 18, 2023 18:09
The Reliance Foundation (RF) Jr. NBA National Championship drew to a successful close with Sir Chhotu Ram Modern Senior Secondary School, Delhi, and Don Bosco High School Matunga, Mumbai, clinching the boys' titles in the U-14 and U-12 categories respectively. In the girls, Khalsa School, Ludhiana, won big as they bagged both the U-14 and U-12 titles. 
Sep 14, 2023 18:09
MUMBAI: Ahead of the 19th Asian Games Hangzhou 2022, official broadcaster Sony Sports Network has launched the "grandest campaign in the history of the Asian Games in India". 
Sep 05, 2023 18:09
THE EP3L – the Elite Pro 3x3 League, a first-of-its-kind 3x3 league in India is all set to kickstart from 28th September to 1st October 2023. It is organized by The Elite Pro Basketball League and the Elite Women's Pro Basketball League.
Aug 30, 2023 19:08
SACRAMENTO, Calif.: The Sacramento Kings and Milestone Brands have announced a three-year partnership naming Empress 1908 Gin as the gin partner and Dulce Vida Tequila as the tequila partner of the team and Golden 1 Center starting this season and continuing through the 2025-26 NBA Season.
Aug 28, 2023 18:08
The National Basketball Association (NBA) has debuted #ThisIsBasketball, a new brand campaign in India starring Bollywood star and NBA brand ambassador for India Ranveer Singh to celebrate the game of basketball throughout the country.  
Aug 23, 2023 19:08
MUMBAI: Digital sports platform FanCode has acquired exclusive broadcast rights in India for the upcoming FIBA Basketball World Cup 2023.  The event will be streamed live from August 25 to September 10. The World Cup will be held in the Philippines, Japan and Indonesia - the first time that multiple countries will be hosting the event. Five venues across the three countries will be hosting the games.