Basketball

The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 

The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State Warriors visiting the Sacramento Kings, as each team competes to secure a spot in the 2024 NBA Playoffs.

Jul 25, 2019 13:07
NEW YORK: The National Basketball Association (NBA) Wednesday announced the roster of 32 youth teams that will participate in the second Jr. NBA Global Championship, a youth basketball tournament for the top 13- and 14-year-old boys and girls teams from around the world, as well as the line-up of talent who will support the event onsite.  
Jul 23, 2019 17:07
NEW YORK: Forbes has released its annual list of the Top 50 most valuable sports teams in the world and for the fourth year running, the Dallas Cowboys tops the charts. The NFL franchise is currently valued at a monster $5 billion.
Jul 23, 2019 17:07
SAN FRANCISCO: The Golden State Warriors and Fanatics, the global leader for licensed sports merchandise, Monday announced a long-term, omnichannel retail partnership which will significantly broaden the assortment and availability of high-quality merchandise for fans across online, mobile and on-site retail stores.
Jul 18, 2019 15:07
MUMBAI: Fountainhead MKTG, the experiential marketing agency of Dentsu Aegis Network, recently concluded the Reliance Foundation Jr NBA Program across 34 cities and 7900 schools. The 6 month long program reached out to more than 6,00,000 students expanding the sporting education in the country while building the sporting property in its sixth year.
Jul 16, 2019 17:07
NEW DELHI: India’s flagship national oil major in the downstream sector, IndianOil Corporation Ltd (IOCL), Tuesday announced its future roadmap towards sports promotion, which is in line with Prime Minister Narendra Modi’s vision of supporting players across various sports.
Jul 15, 2019 16:07
NEW DELHI: The second season of India’s only FIBA-recognised league, 3x3 Pro Basketball League Indian Sub-continent (3BL), will be held from August 2nd to September 29th across five cities in India. In a pioneering move, 3BL is also introducing a women’s 3x3 basketball league, which will be conducted simultaneously alongside the men’s league.
Jul 13, 2019 16:07
NEW YORK: Sports and entertainment agency Wasserman has announced announced the formation of The Collective - a new division dedicated to raising the visibility of women in sports and entertainment.
Jul 09, 2019 14:07
MIES (Switzerland): Russia's flag carrier Aeroflot has become a FIBA partner and the official airline of the Basketball World Cup 2019. This summer Aeroflot and FIBA are taking the Basketball World Cup trophy to cities around the globe, delivering a World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA's flagship competition.
Jul 05, 2019 18:07
NEW DELHI: A week after the Equestrian Federation of India sent a letter to the Sports Ministry, asking to be exempt from certain provisions of the National Sports Code, Sports Minister Kiren Rijiju on Thursday reiterated in the Lok Sabha (Lower House of Parliament) that all national sports federations (NSFs) will have to adhere to the code.
Jul 05, 2019 16:07
MIES (Switzerland): FIBA, the world governing body of basketball, and Genius Sports, a global leader in sports data, technology and integrity services, Thursday announced a long-term renewal of their landmark partnership.