Branding and Licensing

LONDON: Fantastec SWAP, the United Kingdom-based blockchain authenticated collectibles app, have announced a new partnership with Bundesliga heavyweights Borussia Dortmund.

With this licensing agreement, Dortmund becomes the second major football club in the world to associate with Fantastec. Last month, Premier League’s Arsenal FC confirmed a similar sort of deal with the brand.

Mar 28, 2019 11:03
LONDON: Formula 1 will be launching a blockchain-based video game called ‘F1 Delta Time’ as it hasa awarded the global licensing rights for the same to Animoca Brands Corporation Limited.
Mar 13, 2019 10:03
MUMBAI: NBA India Tuesday announced a multi-year partnership with one of the country’s leading textile companies, Suditi Industries with the launch of a new range of India-centric merchandise.
Mar 12, 2019 16:03
MUMBAI: Baseline Ventures, one of India’s largest sports management companies, will be exclusively handling the licensing mandate of Indian Premier League (IPL) champions Chennai Super Kings (CSK) for the 2019 season. 
Feb 23, 2019 14:02
LONDON: Premier League giants Arsenal FC announced Friday that it signed a licensing agreement with the new United Kingdom-based blockchain authenticated collectibles app called Fantastec SWAP.
Feb 15, 2019 12:02
LONDON: Recognising the need to grow its audiences globally and improve fan experience on and off the race course, Formula 1 has announced a new partnership with the world-renowned brand management company, CAA-GBG.
Feb 02, 2019 11:02
GURUGRAM: Ironman, the premier global event of the cycling, swimming and running triathlon run by Wanda Sports Holdings, has named the city-based LicenseWorks as its official products licensing partner in India.
Oct 26, 2018 14:10
LAS VEGAS: Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organisation, Tuesday announced a new multi-year licensing agreement with CSG Taiwan Limited. The partnership, negotiated by IMG, grants the rights to the Taiwanese company for manufacturing and distributing the UFC Force Tracker product globally.
Sep 22, 2018 13:09
MUMBAI: Alexa, the popular virtual assistant technology used in Amazon’s Echo range of smart speakers will be providing live commentary of all English Premier League matches in India by enabling its skill on command, Economic Times reports. 
Sep 21, 2018 13:09
ATLANTA: The PGA Tour has enhanced its long-term partnership with global beverage giant, Coca-Cola by roping in one of the company’s brands, Dasani Sparkling as its official sparkling water partner. This will be Dasani’s first-ever sports sponsorship which begins from the season-ending FedEx Cup playoffs competition at the East Lake Golf club in the city. 
Sep 21, 2018 12:09
NEW YORK: Mastercard is all set to provide ‘priceless’ experiences to players and fans associated with professionally held competitions of the world’s largest eSport, the League of Legends. The financial services company was named as the first global sponsor of the League of Legends’ parent company, Riot Games on Wednesday.