Branding and Licensing

LONDON: Fantastec SWAP, the United Kingdom-based blockchain authenticated collectibles app, have announced a new partnership with Bundesliga heavyweights Borussia Dortmund.

With this licensing agreement, Dortmund becomes the second major football club in the world to associate with Fantastec. Last month, Premier League’s Arsenal FC confirmed a similar sort of deal with the brand.

Sep 20, 2018 12:09
BEIJING: Alibaba Cloud, the cloud computing arm of Chinese billionaire Jack Ma’s Alibaba Group and Intel Group announced on Wednesday the launch of the Olympic Broadcasting Services (OBS) Cloud, an innovative broadcasting solution that operates entirely on the cloud, to help transform the media industry for the digital era starting from the Tokyo 2020 Olympics.]
Sep 19, 2018 13:09
NEW DELHI: German sportswear giant adidas on Tuesday pointed out unstable import duty rates that too without warning on most occasions in India as one of the biggest obstacles for the company when it comes to its operations and future investment planning, Press Trust of India reports.
Sep 19, 2018 12:09
MUMBAI: Next Wave Multimedia, the gaming technology subsidiary of Nazara Technologies has inked a 3-year licensing deal with Cricket Australia (CA) to launch the official game on mobiles and smartphones of the KFC Big Bash League (BBL) and the Rebel Women’s Big Bash League (WBBL), two of the world’s premier domestic T20 competitions.  
Sep 18, 2018 19:09
LAUSANNE: The International Olympic Committee (IOC) announced on Tuesday that Allianz, the German insurance company will be inducted into its prestigious ”Worldwide Olympic Partner” (TOP) Programme from 2021 to 2028.
Sep 18, 2018 19:09
MELBOURNE: Just days after confirming its title sponsorship deal with France’s Coupe de Ligue football competition, Indian MNC Balkrishna Industries Ltd. (BKT) was named on Tuesday as the official tire supplier of Australia’s premier T20 cricket competition, the KFC Big Bash League till 2021. 
Sep 18, 2018 19:09
MUMBAI: Leading private life insurance company IDBI Federal Life Insurance on Tuesday named cricket legend Sachin Tendulkar as its first ever brand ambassador. Tendulkar has previously been associated with IDBI as the face of the firm’s marathon events since 2016. 
Sep 18, 2018 13:09
DUBLIN: Mixed Martial Arts (MMA) champion Conor McGregor of UFC fame announced on Monday that his company, Eire Born Spirits has launched an Irish whiskey brand ‘Proper No. Twelve’ in the country and the USA as part of its initial plans, which will evolve into expanding in other countries in 2019. Proximo has been named its global distribution partner. 
Sep 14, 2018 15:09
MANCHESTER: Premier League champions Manchester City have much to rejoice not just on the field, but off it as well. In its annual report, the club posted revenues of £500.5 million ($657 million) which is an all-time record and marked a whopping 44% increase in revenue since 2013. 
Sep 12, 2018 13:09
NEW DELHI: Rooter, India’s first-of-its-kind live sports social engagement platform has signed up former India opener and popular Hindi commentator, Aakash Chopra for the upcoming Asia Cup 2018 in the UAE to be the face of the app. 
Sep 11, 2018 17:09
VIENNA: One of the rising stars in the ATP circuit, World No.9 Dominic Thiem’s matches can be viewed by audiences free of costs in his home country, Austria on kia.com, the official website of the global automobile manufacturer, Kia Motors. Kia also happens to be one of Thiem’s top sponsors.