Branding and Licensing

LONDON: Fantastec SWAP, the United Kingdom-based blockchain authenticated collectibles app, have announced a new partnership with Bundesliga heavyweights Borussia Dortmund.

With this licensing agreement, Dortmund becomes the second major football club in the world to associate with Fantastec. Last month, Premier League’s Arsenal FC confirmed a similar sort of deal with the brand.

Sep 10, 2018 17:09
MELBOURNE: Indian technology major Infosys has been named the official digital innovation partner of the Australian Open, the first Grand Slam of the tennis calendar.
Sep 10, 2018 17:09
BENGALURU: The Samsung-owned technology firm Harman named Indian badminton ace PV Sindhu as brand ambassador Monday for its new range of specialized sports range of earphones, JBL Endurance. The range includes four new earphones - RUN, SPRINT, JUMP and DIVE. 
Sep 04, 2018 13:09
LONDON: Premier League heavyweights Chelsea announced on Saturday that it has re-entered into a multi-year partnership with Fanatics, the online retailer for operating its revamped ChelseaMegastore.com service. 
Sep 04, 2018 13:09
TOKYO: The Organising Committee of the Tokyo 2020 Olympic and Paralympic Games have appointed Kokuyo Co. Ltd as one of its seven official supporters, which is the third domestic tier of the event's sponsorship programme.
Sep 04, 2018 12:09
MUMBAI: Haier, one of Asia’s largest appliances and electronics company has come on board as the official global partner and associate gold sponsor for the upcoming Unimoni Asia Cup 2018 competition in the UAE. According to the agreement, Haier stands to gain brand exposure on the grounds through perimeter and stadium electronic board branding, exchange4media reports.
Sep 03, 2018 17:09
ROME: Serie A giants AS Roma has announced that it will collaborate exclusively this season with the well-renowned company Warner Bros. Entertainment, which is the chief distributor of the film ‘Venom’ produced by Sony Pictures Films. Roma stars such as Daniele De Rossi, Kostas Manolas, Justin Kluivert and Antonio Mirante are infected by Marvel Venom in a new promo, the first example of the partnership.
Sep 03, 2018 13:09
SHANGHAI: FINA, the world’s governing body of swimming has announced that China's Shanghai Pudong Development Bank Credit Card Center (SPD Bank CCC) will become its official partner for the sport’s top two events, the FINA Swimming World Cup 2018 and FINA World Swimming Championships (25m) 2018. 
Sep 03, 2018 12:09
LONDON: Months after launching F1 TV, Formula 1 has officially announced that the same been made available to fans as an app on their mobile phones and tablets and can be downloaded from the Apple App store and the Google Play store on iOS and Android devices respectively.
Aug 31, 2018 12:08
MUMBAI: Social media giant Twitter has confirmed the appointment of Reebok India’s marketing director, Kanika Mittal as its head of LCS in North and East India.  Taranjeet Singh, Twitter India’s director tweeted the official announcement on Tuesday which goes: “Excited to welcome @kanikamittal to the @TwitterIndia team. Kanika joins the Twitter team as the head of LCS, North & East India.”
Aug 30, 2018 15:08
MUNICH: In a first, Bundesliga champions Bayern Munich will be advertising its merchandise and fan shop on German Free TV in the future, going beyond using their own channels, sponsors.de reports.