BENGALURU: Global sports brand PUMA has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. 

The duo joins PUMA’s roster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma and legends like Yuvraj Singh. 

The brand recently announced its partnership with Kohli's IPL team Royal Challengers Bangalore.

Apr 20, 2021 17:04
MADRID: MotoGP commercial rights holder Dorna Sports announced Tuesday that an agreement has been signed with Suzuki Motor Corporation to renew their involvement in the FIM MotoGP World Championship for the period ranging from the 2022 season to the 2026 season.
Apr 20, 2021 16:04
AMSTERDAM, the Netherlands: Amstel ULTRA, the premium low-carb, low-calorie light beer, has recruited tennis legend Rafael Nadal as a global ambassador for its growing lifestyle product offerings, including Amstel ULTRA and Amstel 0.0.
Apr 20, 2021 12:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first five games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.    As per the report, a total of 84 brands advertised on both Regional and Hindi+English sports channels during first 5 matches of IPL 14. "" was on top among the common brands.
Apr 19, 2021 19:04
NEW DELHI: Casio’s iconic G-Shock range of watches known for their legendary toughness, trailblazing designs and innovative technology has tied up with Rajasthan Royals for IPL 2021 to become the franchise's "official toughness partner".
Apr 19, 2021 17:04
NEW DELHI: Bacardi India has announced the appointment of Zeenah Vilcassim as marketing director. 
Apr 16, 2021 14:04
BENGALURU: In the spirit of producing world-class wristwatches that tell stories from India, Bangalore Watch Company announces the launch of two new watches in its Cover Drive sports watch collection that "celebrates the undying spirit of Indian cricket". The first of the two watches are named 'The Yellow Jersey' with a mustard yellow dial, and another named 'Men in Blue' with a pastel blue dial colour.
Apr 14, 2021 18:04
NEW YORK: American consumer goods giant Procter & Gamble has announced a multi-year, multi-faceted partnership with Major League Soccer.  The financial terms of the agreement were not made public, but CNBC reports that P&G will pay the North American league ‘$80 million to $100 million’ over a five-year period.
Apr 13, 2021 21:04
MUMBAI: Indian Premier League title sponsor VIVO has announced the #PerfectFan contest for die-hard cricket fans.  The contest will be the most significant ever consumer gratification at IPL, where lovers of the game will have an opportunity to meet Virat Kohli and win exciting prizes.
Apr 13, 2021 21:04
NEW DELHI: JSW and GMR co-owned Delhi Capitals, which earlier announced that it had secured its highest ever sponsorship revenue owing to a record 25 partners, has pulled in Rs 650 million for the ongoing season, the IPL franchise's interim CEO has confirmed.
Apr 13, 2021 20:04
MUMBAI: Five months after Universal Sportsbiz Pvt. Ltd. (USPL) offloaded equity to Walmart-owned Flipkart, the Bengaluru-based fashion brand is reportedly raising Rs 300 million (about $4 million) in debt funding.  The current fund raise is from independent corporate trustee Vistra ITCL (India) Limited on behalf of Spark Alternative Investment Trust, Inc42 reports.