Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Mar 15, 2024 20:03
Ahead of UEFA Euro 2024, adidas Friday unveils the latest series of technical performance kits for seven of federations - Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.
Mar 14, 2024 19:03
PARIS: India is a "big priority" market for Decathlon, and the French sports retailer expects the country to be among its top five global markets within the next five years, helped by expansion of store network and increased local sourcing, according to a top company official.
Mar 14, 2024 18:03
BALTIMORE:  US sportswear brand Under Armour on Wednesday announced a surprise CEO transition, with Stephanie Linnartz stepping down from the position after little more than a year and founder Kevin Plank reassuming the role of president and CEO from April 1.
Mar 14, 2024 18:03
HERZOGENRAURACH, Germany: Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.
Mar 13, 2024 20:03
Global multi-specialist sports brand, Decathlon has unveiled its new brand purpose: to “Move People Through the Wonders of Sport,” with a view to bring innovative and sustainable sport to everyone. The brand has also unveiled a new, "dynamic and forward-looking identity" and the new “orbit” logo.  
Mar 13, 2024 20:03
Publicis Play, Publicis Groupe's dedicated gaming offering in India has teamed up with Hero MotoCorp to introduce an on-ground gaming live-stream event, featuring the recently launched Hero Xtreme 125R. The three-hour gaming event was live-streamed from Hero's Centre for Innovation & Technology in Jaipur, Rajasthan at the second edition of Hero World 2024.
Mar 11, 2024 19:03
India’s first sports skincare brand, Elemnt Sports Science have unveiled an association with the Indian Premier League (IPL) team Gujarat Titans (GT). In this deal, the brand has been named the Gujarat Titans official sunscreen partner for IPL 2024. 
Mar 11, 2024 19:03
Aashirvaad Atta, a packaged atta brand, announced its official partnership with the UP Warriorz cricket team for the WPL 2024 season. The synergy between Aashirvaad and UP Warriorz is rooted in the shared vision of empowering women, transcending boundaries, and enabling progress. This partnership aims to showcase the talent of women in cricket and inspire other women to take ‘Char Kadam Aage’ in their own pursuits.
Mar 05, 2024 19:03
As the world prepares to celebrate International Women's Day, Decathlon India is set to introduce the second edition of the Play Your Own Way campaign, promoting inclusivity and empowerment for women of all ages, backgrounds, and sizes.
Mar 05, 2024 19:03
Bacardi India Private Limited has announced the appointment of Mahesh Kanchan as the company's new Marketing Director, Bacardi India & Neighboring Countries.