At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.
Brands
Mar 20, 2024 18:03
Castrol, a British oil company and a subsidiary of the bp Group announces its strategic association with Shah Rukh Khan, the iconic Bollywood superstar, as its brand ambassador. This association marks a significant step in Castrol’s commitment to delivering high-performance lubricants.
Mar 19, 2024 20:03
MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.
Mar 19, 2024 20:03
MUMBAI: Floyd Mayweather, undefeated world boxing champion, accompanied by The Money Team and business partner Jas Mathur from Limitless X, is making his inaugural visit to India.
This trip marks the expansion of the Limitless X brand into the Indian market, promising to elevate health consciousness and spread the message that health
is indeed wealth.
Mar 19, 2024 19:03
Official MotoGP tyre suppler Michelin was Tuesday announced as title sponsor for the French Grand Prix in 2024.
The event, held at the classic Le Mans circuit, takes place from the 10th to the 12th of May and will be officially named the Michelin Grand Prix de France as the iconic brand take top billing on their home turf.
Mar 18, 2024 20:03
French sports retailer Decathlon is accelerating its investments to ramp up production and enhance its retail presence further in India, one of its "most important" global markets, its Global CEO Barbara Martin Coppola has said.
Mar 18, 2024 20:03
MUMBAI: JioCinema, official streaming platform for the TATA IPL 2024, has announced the first ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight.
Mar 15, 2024 20:03
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has opened its largest store in India in Bengaluru.
Mar 15, 2024 20:03
BENGLURU: TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, felicitated the winners of its TVS RONIN Test-Ride Cricket campaign across 5 cities.
Mar 15, 2024 20:03
Ahead of UEFA Euro 2024, adidas Friday unveils the latest series of technical performance kits for seven of federations - Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.
Mar 14, 2024 19:03
PARIS: India is a "big priority" market for Decathlon, and the French sports retailer expects the country to be among its top five global markets within the next five years, helped by expansion of store network and increased local sourcing, according to a top company official.