Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Feb 07, 2024 17:02
The Ladies European Tour (LET) has announced adidas as its Official Apparel Supplier for the next three years ahead of the 2024 season getting underway. adidas will provide uniform, footwear, and accessories to all LET staff, ensuring that they have functional yet fashionable clothing as they travel the world, working in all conditions whilst staging world-class tournaments for their members.
Feb 07, 2024 17:02
Under Armour has announced the appointment of Kevin Ross as its new senior vice president, managing director of Europe, Middle East & Africa.  With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and YETI, Ross brings proven talent and regional expertise to the company. He will report to president and CEO Stephanie Linnartz. 
Feb 06, 2024 16:02
NEW YORK: Tokyo-based leading heavy equipment manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.
Feb 05, 2024 17:02
NEW DELHI: BYJU'S has reportedly suspended its three-year deal with Lionel Messi as a global brand ambassador. It was in November 2022 that the embattled edtech major announced the onboarding of the football icon as the global brand ambassador of its social impact arm - Education For All. 
Feb 02, 2024 17:02
MUMBAI: Fit & Flex has appointed digital marketing agency The Craft Tank "to elevate" the fitness and wellness brand's online presence and amplify its outreach to a broader audience.
Feb 02, 2024 16:02
MUMBAI: Indian cycle manufacturer Avon Cycles Friday announced its partnership with Punjab Kings, co-owned by Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul. Avon Cycles had partnered earlier with the Chandigarh-based Indian Premier League franchise in 2020 and have renewed their partnership for the 2024 season.
Feb 01, 2024 20:02
Diversified conglomerate ITC on Wednesday announced that it has joined hands with the Argentine Football Association (AFA) to promote its snacks, pasta and noodles brands. The collaboration between ITC and AFA will be for a one-year period under which the members of the World Cup-winning football team will endorse the Kolkata-headquartered company's food brands.
Jan 29, 2024 18:01
The Board of Control for Cricket in India (BCCI) on Monday announced the release of Request for Quotation (RFQ) for Official Partner Rights for the Indian Premier League.
Jan 27, 2024 17:01
FIFA has announced the extension of its partnership with digital payments major Visa as an official FIFA partner.  The new agreement, which runs through 2026, enables Visa and FIFA’s efforts to champion the growth of football and support players, fans and clients through an exciting programme of youth, beach soccer, and FIFAe events, and will culminate in the biggest FIFA World Cup in history in 2026. 
Jan 25, 2024 14:01
NEW YORK: TUMI has announced multiyear partnerships with the LPGA and PGA Tour, naming the international travel and lifestyle brand as the "Official Luggage" for both organizations.  TUMI's partnerships with the PGA Tour and LPGA reinforces the brand's dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association.