Business Intelligence

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

Feb 22, 2024 19:02
NEW YORK: On Location, the Endeavor-owned leader in premium experiences, hospitality, and travel, Wednesday announced it has made a strategic investment in Wiz-Team, a leading event and data management technology solution. 
Feb 22, 2024 18:02
LOS ANGELES: Following a successful event in Aspen last month, X Games has announced that entrepreneur Shaun Neff has officially joined the sports and entertainment brand’s ownership group as an investor and advisor to accelerate the brand’s expansive strategy.
Feb 21, 2024 20:02
MANCHESTER, England: Manchester United plc, and Trawlers Limited, an entity wholly-owned by Jim Ratcliffe, Tuesday confirmed the completion the British billionaire's acquisition of 25% of the club’s Class B shares and 25% of the club’s Class A shares, following the satisfaction of all conditions, including approvals from the Football Association and the Premier League.
Feb 21, 2024 19:02
BENGALURU: Healthcare chain Kauvery Hospitals has launched the Kauvery Center for Sports Injury - an advanced subspecialty from the stables of Kauvery Institute of Bone & Joints. 
Feb 20, 2024 20:02
CHENNAI: The Indian Institute of Technology Madras (IIT-M) has appointed Ramesh Kumar, former ESPN vice president and head of ESPN (India and South Asia) and Global head of ESPNcricinfo, as the chief executive officer (CEO) of Center of Excellence in Sports Science and Analytics (CESSA).
Feb 20, 2024 17:02
The leadership at Culver Max Entertainment (aka Sony Pictures Networks India), the Indian media arm of Japan's Sony Group, has reportedly returned to the negotiating table with Zee Entertainment Enterprises Ltd, with the aim of reviving the collapsed $10 billion merger plans, which ZEE has been strongly pushing for. 
Feb 19, 2024 20:02
A new study on sports media predicts that global spending on sports media rights will reach $61bn this year. However, a fragmented media landscape poses dilemmas for brand advertisers at a time when marketers are increasingly reliant on sport for mass reach.
Feb 16, 2024 19:02
Despite the collapse of its $10 billion merger plans with Zee Entertainment Enterprises Ltd (ZEE), Sony Corporation has asserted it is aggressively considering alternative opportunities for its India media and entertainment business.
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.
Feb 14, 2024 18:02
SEATTLE: Brooks Running, a subsidiary of Berkshire Hathaway, finished 2023 with record revenue growth of $1.2 billion, up 5% year-on-year, and a record 20 million+ units sold.