Pokémon, a global entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.
Channel News
Apr 08, 2024 16:04
MUMBAI: LaLiga has launched its first video podcast in India, named the ‘LaLiga India Show’, produced and hosted by NEWJ.
Apr 05, 2024 20:04
The International Cricket Council announced Friday that ICC cricket rights in Bangladesh have been awarded to TSM, which will exploit the rights via Nagorik TV and Banglalink, taking cricket to more people in the country over the next two years.
Apr 05, 2024 20:04
NEW DELHI: A survey by ad technology platform iCubesWire highlights Instagram's dominance as the preferred platform for 32% of Indian Premier League enthusiasts, showcasing the platform's ability to engage fans through visuals and real-time updates.
Apr 04, 2024 19:04
The Indian Premier League recorded a viewership of 350 million in its first ten matches, which is higher than any previous edition of the tournament, the event's official broadcaster asserted on Thursday.
Apr 04, 2024 19:04
Skincare company Fixderma joins forces with Delhi Capitals. As a part of this collaboration the brand recently launched their #HarDinSunscreen campaign which aims to dispel common myths surrounding everyday sunscreen usage and build a daily skincare ritual around the same.
Apr 03, 2024 19:04
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Apr 02, 2024 19:04
LAHORE: The consortium of Tamasha and Trans Group FZE has been awarded live-streaming rights for the home T20I series against New Zealand and also the women’s home series against West Indies which involves five T20Is and three ODIs.
In the public bidding process apart from Tamasha and Trans Group FZE, ARY Group, Tower Sports and Tapmad also took part in the process.
Apr 01, 2024 18:04
Sports brand PUMA India has released a campaign with partner Delhi Capitals’ players - Rishabh Pant, Ishant Sharma and Yash Dhull - to engage with the team’s fanbase.
Apr 01, 2024 17:04
Liberty Media Corporation, which owns and operates Formula 1, has announced an agreement to acquire MotoGP.
Under the terms of Liberty Media's acquisition of MotoGP, Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP, will remain an independently run company attributed to Liberty Media’s Formula One Group tracking stock.
Mar 28, 2024 18:03
The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.