Data Analytics

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first five games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.   

As per the report, a total of 84 brands advertised on both Regional and Hindi+English sports channels during first 5 matches of IPL 14. "Dream11.com" was on top among the common brands.

The Top 5 Advertisers contributed 20% share of Ad Volumes. 2 out of Top 5 advertisers were common between IPL 14 and IPL 13, viz. Sporta Technologies and FX Mart.

Apr 16, 2021 17:04
MUMBAI: Building on the unprecedented success of the Indian Premier League last year, the Star India network has clocked 323 million* total impressions for the opening match of VIVO IPL 2021. 
Apr 15, 2021 16:04
SEATTLE: Amazon Web Services (AWS), an Amazon.com, Inc. company, and Formula 1 are introducing six new F1 Insights powered by AWS that will roll out through the 2021 racing season. 
Apr 15, 2021 15:04
MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India), along with the BARC Technical Committee (TechComm), has released ‘TV Universe Estimates 2020’ (TV UEs) that play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India. 
Apr 09, 2021 12:04
BENGALURU: JAIN (Deemed-to-be University) has partnered with Royal Challengers Bangalore as the Indian Premier League franchise's official education partner for the 14th edition of the IPL.  
Apr 06, 2021 16:04
MUMBAI: HANSA Research, which measures television rating points (TRP) on behalf of the Broadcast Audience Research Council, has served BARC a notice of withdrawal of services, effective July 30.
Apr 05, 2021 19:04
STAMFORD, Conn.: IPG DXTRA Monday announced that John Shea will become chief executive officer of Octagon Sports and Entertainment Network (OSEN), the industry-leading collection of marketing, talent management, communications, influencer, and creative firms, including Octagon, R&CPMK, ITB, Futures, FRUKT, and Milkmoney.
Mar 31, 2021 18:03
LONDON: The PGA EuroPro Tour, a men’s developmental pro tour, has announced a partnership with Upgame, a data intelligence and practice tracking platform for golf. 
Mar 23, 2021 18:03
NEW YORK: Sportradar, the world’s leading provider of sports data intelligence and sport entertainment solutions, has entered into a definitive agreement to acquire Synergy Sports, pioneers in automated sports technology solutions and the market leader in data and video analytics in the US College and Professional sports space. 
Mar 19, 2021 18:03
MUMBAI: After delivering the highest opening day reach since 2019, the recently concluded India-England Test series witnessed the highest Test match viewership in the last five years, registering a staggering viewership of 1.3million* average minute audience (AMA). The Test series also recorded a cumulative reach of 103 million viewers.
Mar 18, 2021 18:03
NEW DELHI: Indian Premier League franchise Delhi Capitals has signed on Horizm, the award-winning providers of digital inventory management, to boost their digital media returns.