Data Analytics

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

The broadcaster further asserted that a composite watch-time of 12.76 billion minutes represents the highest ever for the opening day of any IPL season. Watch-time minutes are a compilation of the time spent by each viewer in watching the game.

Apr 27, 2023 20:04
MUMBAI: The live broadcast of the first 29 matches of TATA IPL 2023 has surpassed 40 crore viewers, recording a growth of 24% in TVR compared to the last edition, TV rights holder Disney Star asserted Thursday. 
Apr 26, 2023 18:04
NEW DELHI: iCubesWire has announced the findings of a survey the digital ad tech platform conducted on interactive animation ads displayed during the ongoing Indian Premier League.  The survey was conducted among 1,017 respondents across India in April. 
Apr 26, 2023 17:04
NEW YORK: The Ladies Professional Golf Association has signed a multiyear deal with SeatGeek as its first-ever tour-wide ticketing partner for US-based tournaments on the LPGA Tour.  The deal between the LPGA and SeatGeek will take effect on May 31 as sales begin for the 2024 Solheim Cup. 
Apr 24, 2023 20:04
Global sporting integrity solutions provider Sportradar AG has opened a new office in Mumbai, reinforcing its commitment to support the Indian sports ecosystem through its cutting-edge technological solutions and industry-leading services.  The company has also appointed Prasun Bhadani as general manager to oversee its operations in India.  
Apr 24, 2023 19:04
LONDON: Sports data and technology supplier IMG Arena has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed as its official integrity partner.
Apr 21, 2023 18:04
There is reportedly a 51% decline in the number of advertisers on TV during the first 19 matches of TATA IPL 2023 as compared to IPL 2022. The first 19 matches of IPL 2023 saw 35 advertisers on television as against 72 after the same number of games in 2022, reports Best Media Info, referencing BARC India data for Week 15.
Apr 18, 2023 18:04
The TATA Indian Premier League game between Royal Challengers Bangalore and Chennai Super Kings on Monday has set a new concurrency viewership record, IPL digital rights holder JioCinema has asserted.
Apr 17, 2023 16:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from the first 16 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.
Apr 13, 2023 18:04
NEW DELHI: The Chennai Super Kings vs Rajasthan Royals TATA IPL 2023 match on JioCinema clocked the highest ever concurrent viewership. JioCinema broke all previous records as the concurrent viewership touched 2.2 Crore when CSK skipper Mahendra Singh Dhoni gave a glimpse of the good old days of thrilling finishes.
Apr 13, 2023 17:04
MUMBAI: Disney Star, official television broadcaster of TATA IPL, registered a cumulative reach of 307 million (30.7 crore) viewers for the first ten matches of the 2023 edition of world cricket's richest annual tournament, the network announced Thursday.