Esports

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Dec 23, 2021 19:12

Rohit Sharma launches personal NFTs on FanCraze

MUMBAI: India’s limited overs captain Rohit Sharma is the latest Indian cricketer to announce the launch of his NFT (non-fungible token) collection. Sharma will be exclusively launching his personal NFTs on FanCraze, the consumer-facing brand of Faze Technologies, which recently became an official partner of the International Cricket Council (ICC).

Dec 23, 2021 05:12

PKL 8 under way, Dangal Games launches ‘Fantasy Kabaddi’

NEW DELHI: Online skill-based gaming platform Dangal Games has announced the launch of ‘Fantasy Kabaddi’ for gaming aficionados timed with the commencement of season 8 of the Pro Kabaddi League. As a part of its latest initiative, Dangal Games will be leveraging the scope of performance marketing campaigns for acquiring users on the platform and plans to compete with other established players in the country.

Dec 22, 2021 12:12

OR Esports Zebronics Peripherals Partner

OR Esports announces Zebronics as peripherals partner

BENGALURU: BGMI team OR Esports has announced with IT peripherals Zebronics, the IT Peripherals market leader for over two decades to their roster as the Peripheral Partner for the coming season. As part of the partnership, OR Esports will collaborate with the ZebClan, an exclusive community of gamers created by Zebronics, to help them collaborate and understand the real needs of the gaming community.

Dec 20, 2021 21:12

WinZO partners with upcoming Ranveer Singh starrer '83'

MUMBAI: Vernacular game tech company WinZO has collaborated with the upcoming Ranveer Singh starrer ‘83’. Produced by Deepika Padukone, Sajid Nadiadwala, Reliance Entertainment and Phantom Films, the film features leading Hindi film stars Ranveer Singh, Deepika Padukone and Pankaj Tripathi, among others. WinZO is the official brand partner of the film.

Dec 16, 2021 23:12

Baazi Games forays into 'hyper-casual' gaming

NEW DELHI: Homegrown online gaming platform Baazi Games has further diversified its portfolio with the addition of Baazi Mobile Gaming (BMG) – an end-to-end social interactive gaming application. The application will focus on games that will range from testing hand-eye coordination skills, memory, and problem-solving skills of the individual.

Dec 15, 2021 17:12

World Esports Cup inaugural edition sees close to 1.2m registrations

NEW DELHI: World Esports Cup (WEC’21) has recorded close to 1.2 million registrations from the gaming community from India, Pakistan and Nepal. The registration phase ended last month. Owing to the Covid-19 pandemic, WEC’21, which kickstared November 25, is being played virtually over a period of three months, with athletes competing in Free Fire.

Dec 15, 2021 16:12

NWSL enters cryptocurrency arena with Voyager partnership, investment

NEW YORK: The National Women's Soccer League has announced Voyager Digital Ltd as the first cryptocurrency partner of the top tier women's football league in the US.

Dec 14, 2021 17:12

FIFA launches commercial programs for women's football, esports

ZURICH: For the first time since 2013, FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of football, leverage the FIFA brand and support its competitions.

Dec 14, 2021 10:12

Nodwin Gaming picks up 10% stake in digital content ntwrk Rusk Media

MUMBAI: Nodwin Gaming has acquired a strategic 10% stake in the digital content IP media network Rusk Media. To assert its dominance in the Indian esports ecosystem, the company has been on an expansion and consolidation spree since its funding in March this year. With this investment in Rusk Media, Nodwin Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem.

Dec 13, 2021 11:12

Olympic Virtual Series to return in 2022 after debut success

LAUSANNE: The Olympic Virtual Series is to return in 2022 following the first edition this year, with the International Olympic Committee (IOC) noting its success at the Olympic Summit. A review was received at the one-day Olympic Summit, organised by the IOC at the weekend to discuss various issues related to the Olympic movement,

Subscribe to Esports