Gaming

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 01, 2023 16:12
MUMBAI: In a remarkable feat for the second consecutive year, S8UL, India's leading Esports organization, secured the 'Esports Content Creator of the Year' award at the Global Esports Awards 2023 on Friday night in Las Vegas.  S8UL has established its position as a trailblazer not only in the Indian Esports community but on the international stage as well.
Nov 30, 2023 18:11
BOSTON: Gillette has announced that the male grooming company will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms.
Nov 30, 2023 17:11
Electronic Arts (EA) has tied up with Skyesports for its legendary mobile football game, EA SPORTS FC Mobile, bringing the title to six colleges in six cities across the country in an exciting campus tour.  The Campus Tour will take place in December. 
Nov 28, 2023 16:11
NEW DELHI: Leading online skill gaming company Games24x7 has onboarded kabaddi star Pawan Sehrawat as the new brand ambassador for My11Circle, its popular fantasy sports platform.  Pawan will take centre stage in the brand's upcoming campaign, titled 'Ab My11Circle Banega Kabaddi ka Naya Maidaan,' amplifying the excitement and anticipation for the upcoming Pro Kabaddi League season 10.
Nov 23, 2023 17:11
NEW DELHI: Gaming platform SportsBaazi (formerly known as BalleBaazi) Thursday announced the appointment of Afghanistan's top cricketer Rashid Khan as brand ambassador. 
Nov 20, 2023 18:11
NEW DELHI: Team True Gravity has emerged on top at the Pokémon UNITE India Open 2023.  The team put up a dominating run through the Upper Bracket, taking down the likes of Revenant Esports and Team Griffin to become the Indian champions. 
Nov 17, 2023 16:11
BENGALURU: The Arena, a joint gaming property of Comic Con India and The Esports Club, is set to be the ultimate gaming and pop culture spectacle in its second edition and is proud to announce global technology leader Lenovo as the title sponsor, co-powered by AMD and Windows 11. 
Nov 10, 2023 18:11
Real sports gaming platform Game Theory has acquired sports analytics startup Matchday.ai.  Details of the acquisition, which is effective October 28, were not disclosed.
Nov 09, 2023 18:11
Parimatch Sports, a surrogate brand of online betting platform Parimatch, has introduced a "Go India" clothing line as a "tribute" to the ongoing ICC Men's Cricket World in India.
Nov 09, 2023 15:11
BENGALURU: Indian Gaming League, one of India's leading organizations in the gaming sector, in collaboration with ITC Bingo! Nachos, has launched a gaming tournament - Gameon Cup 2023.  The tournament will feature a range of popular titles, including BGMI, Free Fire Max, New State, Call of Duty Mobile, and comes with a prize pool of Rs 11 lakhs (approximately $13,000).