Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 18, 2020 18:09
FOOTBALL SUPERSTAR LIONEL MESSI has won a nine-year legal battle to register his name as a trademark, with the European Union's top court ruling in his favour. The European Court of Justice (ECJ) in Luxembourg dismissed an appeal moved by a Spanish cycling company Massi and the EU’s Intellectual Property Office (EUIPO) over trademark rights related to his logo.
Sep 18, 2020 17:09
MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, has collaborated as the official Smile Partner with six teams at the upcoming Indian Premier League 2020.
Sep 18, 2020 17:09
NEW DELHI: Earlier this year, as the COVID-19 pandemic gripped the world, countless frontline workers risked their lives for the sake of others, with their selfless efforts. As a small token of gratitude, Delhi Capitals, through its digital initiative "Salaam Dilli", recognised the contribution of some frontline workers from Delhi NCR.
Sep 18, 2020 17:09
KOLKATA: The Indian Football Association (IFA), governing body of the Beautiful Game in West Bengal, on Thursday announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
Sep 18, 2020 16:09
NEW DELHI: Fantasy sports platform Faboom has announced Indian YouTube star Bhuvan Bam as its brand ambassador. Bhuvan, who is one of the earliest and biggest YouTube stars in India, will be the face of Faboom during this season of Indian Premier League. Through this association, he will create content and promote the brand's format to his existing followers and a wider audience.
Sep 17, 2020 20:09
MUMBAI: As India gears up for the cricket season, Mondelez India’s iconic brand, Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  
Sep 17, 2020 19:09
MUMBAI: Indian Premier League title defenders Mumbai Indians Thursday launched an array of virtual fan engagement innovations to share with its "MI Paltan" (fan army).   After launching its season’s theme campaign earlier this week, calling fans for responsible celebrations, the franchise has now unveiled a slew of digital initiatives just ahead of their IPL 2020 season opener on 19th September.  
Sep 17, 2020 19:09
MUMBAI: This is interesting. Just ahead of the Indian Premier League 2020, and in the middle of all the social media-driven anti-China brouhaha, Chinese smartphone brand OPPO has signed on Indian cricket's "Mr Patriot" MS Dhoni himself, as brand ambassador. 
Sep 17, 2020 19:09
BENGALURU: Nestlé MILO has partnered with Royal Challengers Bangalore for the 2020 season of the Indian Premier League. Through this partnership, MILO aims to reaffirm its core purpose of encouraging sports among children.
Sep 17, 2020 17:09
MUMBAI: BIG FM, one of the leading radio networks in the country, has become the official radio partner of the Rajasthan Royals ahead of the upcoming edition of the Indian Premier League (IPL), starting Saturday in the United Arab Emirates (UAE).