SENTOSA, Singapore: Leading golf footwear brand ECCO Golf will extend its partnership with the Asian Tour as the Official Footwear Sponsor for the next two years.
The partnership will see ECCO Golf’s new 2017 collection, which includes flagship ECCO COOL and ECCO CAGE PRO models, gaining significant exposure through the Tour’s multiple media platforms.
This will include digital, online and print, as well as direct customer engagement at exclusive Asian Tour events.
Commenting on the extended partnership, Jesper Thuen, head of Golf Asia-Pacific at ECCO, said: “Our agreement with the Asian Tour was an undisputed success in 2016 for both parties. We’re delighted to announce the extension of this partnership till 2018.
“We have made huge strides in the market, and are ambitious to maintain this momentum. The partnership enables us to extend our market reach, and connect with golfers across the whole of Asia.”
ECCO Golf forms part of the Asian Tour’s portfolio of partners and sponsors that include Hilton Worldwide, Titleist and Rolex.
“The synergy between ECCO Golf and the Asian Tour is a perfect fit. As the region’s premier Tour, we see this as a meeting of market-leading brands,” commented Asian Tour CEO Josh Burack.
“I’m delighted that we can continue the partnership through to 2018, and would like to thank ECCO Golf for their continued support. I’m confident we can assist them further in the region, promoting their fantastic products to Asian golfers,” continued Burack.
ECCO Golf shoes are worn in competition around the world by Fred Couples, Ernie Els, Smylie Kaufman, Peter Hanson, Thomas Bjørn, Lydia Ko, Minjee Lee, Caroline Masson, Gerina Piller, Thongchai Jaidee, among others.