NEW DELHI: Finally, the much-delayed media rights bidding for the Indian Premier League can go ahead as per the latest schedule of September 4 in Mumbai. This follows the Supreme Court on Monday refusing to direct the BCCI to conduct e-auctioning for world cricket's most valuable annual property.
A Bench comprising Chief Justice Dipak Misra and Justices AM Khanwilkar and DY Chadrachud refused to entertain the plea of BJP leader Subramanian Swamy that the ongoing tendering process be stayed and e-auctioning directed.
The ruling comes in the wake of the Committee of Administrators filing an affidavit with the Supreme Court, stating that closed bid is the way forward for the BCCI to get maximum revenue as against e-tendering for the IPL media rights.
The apex court had earlier asked CoA chief Vinod Rai to file an affidavit specifying how the ongoing tender process was better than e-auction.
The Supreme Court had on July 28 sought the BCCI's response on Swamy’s plea that e-auction should be done to ensure transparency.