MELBOURNE: Cricket Australia Monday announced a three-year agreement with Magellan Financial Group as naming rights sponsor for the Australian domestic Test series.
The partnership commences with the 2017-18 Ashes Series and will offer Magellan significant brand presence within stadiums and throughout the promotion of the Test series.
The announcement, which comes just days after a protracted pay dispute with players was resolved, fills a gap created after the Commonwealth Bank scaled back its commitment to the sport earlier this year.
Cricket Australia CEO James Sutherland stated: “Magellan is an organisation that has built its reputation on integrity, leadership and an unwavering customer-first culture, and Cricket Australia is proud to announce it as our newest partner.
“As we approach the highly anticipated 2017-18 Ashes Series, we are excited to have Magellan partnering with Cricket Australia as Test naming rights partner for the next three years.
“We look forward to working with Magellan and supporting its growth objectives.”
Hamish Douglass, co-Founder, CEO and chief investment officer at Magellan, said the partnership with Test Cricket provides an ideal platform to raise awareness of Magellan’s brand and its expertise in global investing.
“Test cricket is the premium form of the game and its attributes of patience, skill and dedication to excellence are aligned with Magellan’s approach to preserving and growing our clients’ wealth over the long term. Test cricket has a large and diverse following throughout Australia and this partnership with Cricket Australia represents a unique opportunity to highlight the benefits of global investing and to position Magellan as a trusted partner in that journey.”