Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jan 20, 2021 16:01
NEW DELHI: In a stringent environment when lockdown was the norm, Spain's LaLiga was among the first to "get back on the field" to host the top 20 football teams of Spain in just 3 months/one quarter of the lockdown announcement. 
Jan 19, 2021 12:01
~ SIX5SIX launches new kits for the Indian Senior Men's and Women's as well as Junior Men's and Women's Football Teams ~   New Delhi, 18 January 2021:  Delhi-based sportswear brand SIX5SIX along with the All India Football Federation (AIFF), on Sunday (January 10, 2021), unveiled the new Official Kit for the Indian Senior Men's and Women's as well as Junior Men's and Women's Football Teams.  
Jan 15, 2021 17:01
CALGARY, Canada: The Canadian subsidiary of Balkrishna Industries Ltd (BKT Tires), the Indian multinational group and global player in the off-highway tire market, and OK Tire have been named as the official title sponsors of the BKT Tires & OK Tire World Men’s Curling Championship 2021, taking place in the Calgary hub in Alberta, Canada.
Jan 15, 2021 13:01
MUMBAI: Five-time Indian Premier League champions Mumbai Indians has been provided further endorsement of its claim to being India’s leading sports club on and off the field in the latest report put out by global brand valuation agency Brand Finance.   The 2020 edition winners are the only IPL team to have grown in brand value this year, registering a 7.1% upstick at $70.3 million, according to the study.
Jan 14, 2021 13:01
MUMBAI: Eros Now, leading South Asian streaming entertainment service owned by Eros STX Global Corporation, announced a streaming and branding partnership with 2020 Abu Dhabi T10 Tournament, the fourth edition of the tournament and the second held in Abu Dhabi.
Jan 12, 2021 21:01
MUMBAI: SIX5SIX, the All India Football Federation's kit partner for Indian team soccer, has unveiled its new jersey for the senior men's national team.  
Jan 08, 2021 18:01
LONDON: Premier League side Tottenham Hotspur has announced a multi-year partnership with cinch, which will see the UK-based online car-selling platform become the club’s first official sleeve partner. The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for all first team matches starting with this Sunday’s round of games (10 January).
Jan 08, 2021 18:01
LONDON: With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One.
Jan 07, 2021 18:01
KOCHI: Gokulam Kerala FC has announced CSB Bank as official sponsors for the Hero I-League season 2020-21.  As part of the sponsorship, CSB Bank will appear on the back of the GKFC jersey. The club will also be doing several promotional activities along with the bank during the season.
Jan 06, 2021 18:01
MUMBAI: The BCCI, the richest cricketing body in the world by a long mile, was worth just under Rs 145 billion at the end of financial year 2018-19.  To be precise, the BCCI was worth Rs 144.898 billion (Rs 144.8980 crore) as per the latest balance sheet available, which was accessed by IANS.