Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Apr 20, 2021 18:04
BENGALURU: Global sports brand PUMA has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal.  The duo joins PUMA’s roster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma and legends like Yuvraj Singh. 
Apr 20, 2021 17:04
MADRID: MotoGP commercial rights holder Dorna Sports announced Tuesday that an agreement has been signed with Suzuki Motor Corporation to renew their involvement in the FIM MotoGP World Championship for the period ranging from the 2022 season to the 2026 season.
Apr 20, 2021 16:04
LAUSANNE: FIDE has signed a historic global partnership agreement with Chessable, making it one of the sponsors for the World Chess Championship cycle, the Olympiad, and the World Rapid and Blitz. Sister company chess24 acquires broadcast rights for top FIDE events from 2021 until 2026. 
Apr 20, 2021 12:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first five games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.    As per the report, a total of 84 brands advertised on both Regional and Hindi+English sports channels during first 5 matches of IPL 14. "Dream11.com" was on top among the common brands.
Apr 19, 2021 19:04
NEW DELHI: Casio’s iconic G-Shock range of watches known for their legendary toughness, trailblazing designs and innovative technology has tied up with Rajasthan Royals for IPL 2021 to become the franchise's "official toughness partner".
Apr 14, 2021 18:04
NEW YORK: American consumer goods giant Procter & Gamble has announced a multi-year, multi-faceted partnership with Major League Soccer.  The financial terms of the agreement were not made public, but CNBC reports that P&G will pay the North American league ‘$80 million to $100 million’ over a five-year period.
Apr 13, 2021 21:04
MUMBAI: Indian Premier League title sponsor VIVO has announced the #PerfectFan contest for die-hard cricket fans.  The contest will be the most significant ever consumer gratification at IPL, where lovers of the game will have an opportunity to meet Virat Kohli and win exciting prizes.
Apr 13, 2021 21:04
NEW DELHI: JSW and GMR co-owned Delhi Capitals, which earlier announced that it had secured its highest ever sponsorship revenue owing to a record 25 partners, has pulled in Rs 650 million for the ongoing season, the IPL franchise's interim CEO has confirmed.
Apr 13, 2021 18:04
SINGAPORE: Lexus Tuesday announced that it has committed to being the official automotive partner of the 2021 HSBC Women's World Championship. The tournament, one of the most celebrated golf events in Asia, makes a return to Singapore this year after a one-year hiatus.
Apr 12, 2021 17:04
MANCHESTER CITY HAS ANNOUNCED a new regional partnership with Riyadh-based digital marketplace noon.com. The new partnership will also see noon.com become the club’s Official Online Marketplace Partner in the Middle East.