Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 29, 2024 20:02
NEW DELHI: Legends Cricket Trophy, scheduled from March 8th to 19th, at the Pallakele Stadium in Kandy, Sri Lanka, has onboarded MagicWin Sports as an official partner. Featuring legendary players like Chris Gayle, Yuvraj Singh, and Harbhajan Singh, among others, this event will see matches in the a 90-ball format.
Feb 28, 2024 20:02
CHENNAI:  Esports tournament organizer Skyesports has onboarded Zebronics, a leading brand in IT & gaming peripherals, home & personal entertainment, and lifestyle accessories as the gaming peripherals partner for the Skyesports Champions Series, an INR 10,00,000 esports tournament in Battlegrounds Mobile India (BGMI). 
Feb 27, 2024 19:02
TORONTO: Cricket Canada and Coca-Cola Canada have announced that both groups have entered into a new partnership that will see Coca-Cola become the official beverage sponsor – and BODYARMOR the Official Sports Drink – of Cricket Canada. 
Feb 27, 2024 19:02
MUMBAI: JPMorgan Chase recently held its 11th annual corporate employee run across Bengaluru, Hyderabad, Mumbai, and Pune. 
Feb 26, 2024 19:02
BENGALURU: Ahead of the WPL’s second season, franchises are busy preparing, both on and off the field. In this regard, the UP Warriorz, who are owned by Capri Sports, have announced the Katrina Kaif-driven Kay Beauty as lead partner and EaseMyTrip and CarLelo as principal partners.
Feb 26, 2024 19:02
Toyam Sports (TSL) has announced its partnership with the World Championship of Legends (WCL) through its subsidiary, Pacific Star Sports (PSS). This partnership signifies TSL's substantial investment in the upcoming T20 cricket league, scheduled to take place at Edgbaston, United Kingdom, from July 3 to July 13.
Feb 26, 2024 19:02
CHENNAI: India Yamaha Motor Pvt. Ltd. (IYM) Monday announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season.  Building upon the success of the first-ever MotoGP Bharat in 2023, IYM is proud to deepen its connection with the MotoGP.
Feb 23, 2024 21:02
CHENNAI: Skyesports, India’s leading esports tournament organizer, has announced a partnership with LG UltraGear, the industry-leading gaming monitors.  This collaboration marks a significant milestone in the Indian esports landscape, showcasing a long-term commitment by LG Electronics (LG) to elevate gaming experiences.
Feb 23, 2024 20:02
HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd. Friday announced its partnership with Delhi Capitals, one of the key teams participating in the upcoming Women's Premier League (WPL) 2024, through its popular audio brand JBL. 
Feb 23, 2024 20:02
MUMBAI:  GreenCell Mobility's NueGo, a premier intercity electric AC bus service, Friday announced its latest collaboration as associate partner with the Haryana Steelers Pro Kabaddi team.