MUMBAI: It is not just the BCCI that is raking it from the split of IPL TV and digital rights between Disney Star and Viacom18. India's top cricket stars are also being courted by the two networks and doing the "switcharoo".
brand ambassador
Jul 08, 2022 18:07
MUMBAI: Indian cricketer Ajinkya Rahane, brand ambassador of You Need Contents, the Indian entity of You Need Character and the producer of kids’ animation series CricketPang, has now been announced as an investor in the enterprise.
With this investment, Rahane will help the brand reach wider Indian audiences and also encourage kids to actively take up sports.
Jul 08, 2022 16:07
MUMBAI: Piramal Realty, the real estate arm of the Piramal Group, unveiled its new campaign #TheFutureStartsAtHome featuring its brand ambassador Rahul Dravid for its portfolio of residential projects comprising Piramal Aranya (Byculla), Piramal Mahalaxmi (Jacob Circle), Piramal Revanta (Mulund) and Piramal Vaikunth (Thane).
Jul 05, 2022 17:07
MUMBAI: Garmin India, a unit of Garmin Ltd., has on-boarded Indian triathlete Kaustubh Radkar as a brand ambassador of Garmin’s fitness segment.
Jun 30, 2022 15:06
MUMBAI: FanCode has brought aboard former India Team India coach Ravi Shastri as the digital sports platform's new brand ambassador.
FanCode has secured exclusive rights to India's upcoming tour of the West Indies and ECB’s The Hundred and Shastri will lead the upcoming campaigns for these properties.
Jun 28, 2022 15:06
NEW DELHI: Indian poker platform PokerBaazi.com Tuesday announced the onboarding of Bollywood actor Shahid Kapoor as its brand ambassador.
As per an official release, "Shahid’s association with the brand comes in line with its commitment to popularize and create awareness amongst the masses about poker".
May 17, 2022 15:05
NEW DELHI: Gizmore announced Tuesday the appointment of cricketer Dinesh Karthik as the Indian smart accessories, fitness gear and home audio brand's ambassador.
As a part of the collaboration, the wicket-keeper batsman will be seen in an integrated campaign promoting the fitness and audio range of the Gizmore and expanding its consumer connect.
Apr 22, 2022 13:04
MUMBAI: Fantasy gaming platforms LevelUp11 has announced Afghan cricketer and T20 specialist Rashid Khan as its brand ambassador.
Khan will be the face of LevelUp11 marketing campaigns as the company seeks to enhance and strengthen its presence in the online sports gaming industry.
Apr 14, 2022 10:04
MUMBAI: Lloyd, one of consumer durable brand of Havells India, Thursday announced its association with BCC president and former Indian cricket captain Sourav Ganguly as brand ambassador for markets in the eastern part of India.
As a part of the association, Sourav will endorse Lloyd range of consumer durables, through promotion, advertising and marketing.
Apr 05, 2022 22:04
MUMBAI: Men's innerwear and lounge wear brand XYXX Tuesday announced cricketer KL Rahul as its brand ambassador.
XYXX also announced that KL Rahul had invested an undisclosed amount in the company (translated, sweat equity?).
For the record, in June 2021, XYXX had raised Rs 30 crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners.
Mar 24, 2022 06:03
MUMBAI: Packaged coffee products maker Rage Coffee on Wednesday said it has secured funding from Virat Kohli. The food and beverage D2C brand has also been roped in the former Indian cricket team captain as its brand ambassador.
The Delhi-based startup did not disclose the amount of investment made by Kohli.