CEAT

CEAT has been named Strategic Timeout Partner for the upcoming Tata Women’s Premier League (WPL), the inaugural edition for which commences from 4th March.

The three-year contract marks another milestone in CEAT’s long relationship with Indian cricket, be it as the strategic timeout partner for IPL, the Women’s T20 challenge, bat sponsorships and association with leading cricketers, including Harmanpreet Kaur, captain of the Indian women’s cricket team.

Nov 14, 2022 17:11
MUMBAI: CEAT has announced the appointment of Lakshmi Narayanan B as the Chief Marketing Officer of the company. Lakshmi Narayanan, who has a strong experience in sales and marketing spanning 18 years, will spearhead the marketing initiatives of the company across all markets. In his last role, Narayanan was head – Marketing at Asian Paints.
Aug 03, 2021 05:08
MUMBAI: The U.S. agricultural tire subsidiary of RPG Group-owned Indian tire major CEAT Limited has partnered with World Champions Rodeo Alliance (WCRA), a professional sport and entertainment entity that produces major rodeo events across America, in a three-year sponsorship. Financial terms were not disclosed.
Nov 20, 2020 14:11
MUMBAI: Tyre major CEAT, has associated with Jamshedpur FC as the official tyre partner for the Hero Indian Super League 2020-21.  The association is CEAT’s first partnership with an Indian football team, after having established alliances with various top brands in the world of sports with the likes of Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
Nov 05, 2020 15:11
MUMBAI: The sponsors of the IPL have extended their partnership with the BCCI to the 2020 Jio Women’s T20 Challenge.  IPL title sponsor Dream11, and official partners Tata Altroz, Unacademy, Paytm and CEAT have all become official sponsors of the Jio Women’s T20 Challenge.
Oct 01, 2019 15:10
MUMBAI: India batsman Shreyas Iyer has signed a bat endorsement deal with leading tyre manufacture CEAT. Iyer will now be a valuable addition to the Team CEAT, which boasts of stars like Rohit Sharma, Ajinkya Rahane, Shubman Gill, Mayank Agarwal and Harmanpreet Kaur. The CEAT logo will be prominently seen on the bats used by the right-hander in all formats of the game.
Feb 14, 2019 12:02
MUMBAI: Karnataka’s star opening batsman Mayank Agarwal will have his bat sponsored by CEAT, the Indian tyre maker which has been renowned for signing similar deals with other cricketers from the country over the years, Economic Times reports.
Oct 31, 2018 16:10
MUMBAI: Indian tire manufacturer CEAT has opted to renew its bat sponsorship agreement that begun in 2015 with flamboyant batsman Rohit Sharma for the next three years.
Jan 23, 2018 12:01
MUMBAI: Harmanpreet Kaur, who guided India to the final of the ICC World Cup 2017, has become the first woman cricketer from the country to sign a bat endorsement deal with CEAT. Harmanpreet, who signed a two-year deal with CEAT, joins the likes of Rohit Sharma, Ajinkya Rahane and Ishan Kishan. She will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game.