MUMBAI: Universal Sportsbiz Pvt. Ltd (USPL) Thursday announced that Wrogn - its youthwear line fronted by Virat Kohli Virat, and women’s ethnic wear brand Imara will be the “Official Lifestyle Partners” for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for the 11th edition of the upcoming T20 bonanza.
The RCB team will sport Wrogn’s designs off the field, while the Wrogn logo will be seen on their caps and helmets on the field. On the home ground, Wrogn has in-stadia branding positioning as well.
