MELBOURNE: In a first for Australian cricket, Rario and BlockTrust have signed an official licensing deal with Cricket Australia and the Australian Cricketers’ Association that will see digital collectible NFTs (non-fungible tokens) from Australian cricket and play-to-earn virtual gaming made accessible to cricket fans globally.
licensing
Jun 30, 2020 19:06
PARIS: French Lique 1 champions Paris Saint-Germain (PSG) Tuesday sealed a ten-year, multi-million ecommerce, manufacturing and licensing deal with licensed sports merchandising specialist Fanatics.
The agreement lays claim to being one of the most comprehensive and ambitious sports merchandising partnerships ever created.
Aug 29, 2018 14:08
LONDON: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon.
However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.
Jan 18, 2018 14:01
GENEVA: UEFA has released its ninth club licensing benchmarking report on European club football - highlighting how UEFA’s Financial Fair Play regulations have created a more stable and sustainable financial position for European top-division clubs.
UEFA has released its ninth club licensing benchmarking report on European club football, named ‘The European Club Footballing Landscape”.
Nov 11, 2017 17:11
MUMBAI: Indian cricket skipper and Puma brand ambassador Virat Kohli has launched his athleisure brand One8.