BEAVERTON, Ore.: NIKE, Inc. announced a series of senior leadership changes Wednesday supporting the company's Consumer Direct Acceleration (CDA).
The CDA, announced in June, is a new digitally empowered phase of NIKE's strategy to unlock long-term growth and profitability. The CDA will create a more premium, consistent and seamless consumer experience across NIKE's owned and strategic partner ecosystem, align around a new simpler consumer construct and also unify investments in an end-to-end technology foundation to accelerate our digital transformation.*