audience growth

LONDON: For the third year in a row, Formula 1 has seen its audience figures grow across both TV and digital platforms compared to the previous season.

The total global TV cumulative audience stood at 1.922bn, the highest since 2012, which represents an increase of 9% compared to 2018. This is the third consecutive year of growth. In the top 20 markets (based in ranking of TV audience) it reached 1.781bn, with the same increment year-on-year.

Sep 14, 2019 10:09
LONDON: Electric street racing single-seater series the ABB FIA Formula E Championship has further accelerated its audience growth across the board in season five and still remains the sport of choice for young fans, with 72% of followers on social channels under the age of 35.