Indian Premier League 2020

IPL ecosystem value down 3.6% to Rs458bn in 2020: Duff & Phelps

Last updated : Mar 11, 2021 20:03
SportzPower Team
Mar 10, 2021 16:03

MUMBAI: The Indian Premier League ecosystem value has dipped by 3.6% to Rs 458 billion (Rs 45,800 crore) post the 2020 season, from Rs 475 billion (Rs 47,500 crore) after the 2019 edition, according to the 2020 edition of Duff & Phelps' annual IPL Brand Valuation Report, a comprehensive study on brand values in the cricket world's richest annual event.

The reasons for the decrease in value were largely ascribed to title partner Vivo suspending its sponsorship agreement for 2020, additional costs involved to create a secure bio-bubble environment.

Sep 16, 2020 19:09
Hansa Research
Hansa Research launches IPL brand performance tracker
MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League. From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.
Sep 16, 2020 18:09
Bigbasket partners with Rajasthan Royals
JAIPUR: Online food and grocery store, Bigbasket will be the official online grocery partner for the Rajasthan Royals during the 2020 season of Indian Premier League. With the tagline Har Din Sasta, the objective of this association will be to focus on affordability and quality while accessing a whole new set of customers.
Sep 15, 2020 17:09
Star Sports CEO Gautam Thakar
IPL 2020 sees highest number of sponsors ever: Gautam Thakar
MUMBAI: Just ahead of the Indian Premier League 2020 kick-off in the UAE, Gautam Thakar, CEO of IPL host broadcaster Star Sports has offered a detailed update on how India's lead sportscaster will be presenting this year's edition of world cricket's richest annual event. 
Sep 15, 2020 16:09
IPL teams exploring engaging 'virtual' crowds, cheerleaders
MUMBAI: With no official word yet on whether there will be any fan presence during the upcoming Indian Premier League, IPL franchises are thinking outside the box to get some kind of crowd involvement in the matches. 
Sep 15, 2020 15:09
Ahead of IPL, AIGF asserts resolve towards responsible gaming
NEW DELHI: The All India Gaming Federation (AIGF) has reinforced its resolve towards responsible gaming through its skill games charter ahead of the upcoming Indian Premier League (IPL).
Sep 15, 2020 14:09
IPL 2020 YuppTV combo logo
YuppTV acquires IPL 2020 rights in 10+ intl territories
ATLANTA: YuppTV, the world's leading OTT platform for South Asian content, has acquired the live streaming rights for Indian Premier League 2020 across more than 10 territories. The OTT platform will be airing the IPL in Australia, Continental Europe, Malaysia, South East Asia (except Singapore), Sri Lanka, Nepal, Bhutan, Maldives, Central Asia, Central & South America.
Sep 15, 2020 13:09
Disney+ Hotstar logo
Disney+ Hotstar onboards 13 key sponsors for IPL 2020
MUMBAI: Disney+ Hotstar, India’s leading premium streaming platform Tuesday announced fantasy sports platform Dream11 as the co-presenting sponsor of the upcoming 13th edition of the Indian Premier League, set to kick off in the UAE on September 19.  The platform has also onboarded 12 other key sponsors for 2020's first big sporting extravaganza.
Sep 14, 2020 20:09
Tata Motors IPL Altroz
Tata Motors announces 3rd yr of IPL assn, Altroz official partner
MUMBAI: Tata Motors Monday announced that its premium hatchback, Altroz will be the official partner for Dream11 Indian Premier League (IPL) 2020. 
Sep 14, 2020 20:09
MyTeam11 launches campaign around IPL season
JAIPUR: MyTeam11, one of the leading fantasy sports platforms of the country, Monday unveiled their campaign named “India Ki Apni Fantasy App” around the upcoming Indian Premier League season. 
Sep 14, 2020 19:09
Ahead of IPL, Twitter launches team emojis in 6 languages
MUMBAI: Ahead of the Indian Premier League 2020, Twitter on Sunday launched nine special team emojis, which can be activated by hashtags in English and six Indian languages.
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