A costly catch, a golden inning, and a clash of titans – a headline or a topic of conversation synonymous with men’s cricket but what about women’s cricket? We all love Indian Premier League (IPL), but are we even watching the Women's Premier League (WPL) with the same passion? The portrayal of women in sports is often subjected to a ‘Women First and Athletes Second’ mindset. Women in sports are often governed by references to looks, age, what they are wearing, or family life, and are not valued as trained and entertaining sportspersons.
boAt
Apr 06, 2021 15:04
MUMBAI: Consumer audio & lifestyle brand boAt has been partnering with Indian Premier League franchises since 2018, and this year the brand continues to further strengthen its association by becoming the official audio partner for six IPL teams - Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
Feb 20, 2021 05:02
NEW DELHI: Consumer tech products brand boAt on Friday announced the appointment of former Godrej Consumer Products Ltd (GCPL) executive Vivek Gambhir as its chief executive officer.
At boAt, Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company''s vision and accelerate the overall growth, a statement said.
Sep 16, 2020 18:09
MUMBAI: boAt has become the official audio sponsor for six IPL teams - Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
Jan 23, 2020 18:01
MUMBAI: Audio brand boAt has has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'.
boAt’s new innings with him is targeted towards fitness and music enthusiasts.