Kristina Salen

STAMFORD, Conn.: WWE Monday announced the appointment of Kristina Salen as chief financial officer reporting directly to WWE chairman & CEO Vince McMahon, effective August 3.

Salen served as the first CFO of Etsy, where she grew the business from $895 million in gross sales to $3 billion in four years, led and executed the company's IPO offering, and built and managed its business development, strategic planning, investor relations, accounting, tax and data analytics functions.