NEW YORK, NY: GroupM, WPP’s media investment group, Wednesday announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace.
GroupM will seek first look and first-to-market opportunities beginning with the 2024-2025 Upfront alongside advertisers including adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever, Universal Pictures, among others.