Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Aug 11, 2022 16:08
MUMBAI: The much-awaited Asia’s prestigious Tata Mumbai Marathon (TMM) is back after a two-year pandemic-induced hiatus. The World Athletics Elite Label Road Race continues with its tradition of being held on the third Sunday of the new year – this time on January 15, 2023.
Aug 11, 2022 15:08
MUMBAI: FC Goa has announced T10 Sports as the club’s official kit supplier, signing a multi-year deal with the Indian sports apparel company. The partnership will see T10 Sports manufacture and supply FC Goa’s playing, training and travel wear. As the Official Kit Partners, the agreement will see T10 Sports outfitting the senior and youth teams, as well as the coaching staff.
Aug 10, 2022 15:08
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, has announced the launch of the Hypervolt Go 2, in India.  The Hypervolt Go 2 offers noticeable upgrades over the original handheld massage gun, the Hypervolt Go.
Aug 10, 2022 14:08
MUMBAI: Reliance Industries Limited, the owners of Mumbai Indians, Wednesday unveiled the name and brand identity of the two new franchises joining the Mumbai Indians #OneFamily.  ‘MI Emirates’ in UAE’s International League T20 and ‘MI Cape Town’ in Cricket South Africa T20 League are the team names that will adorn the blue and gold of the team. 
Aug 08, 2022 19:08
MUMBAI: Fantasy sports and casual games platform PlayerzPot has just turned 7! Celebrating the milestone, the brand has announced actress Rashmika Mandanna as brand ambassador. PlayerzPot has engaged gamers across demographics in India with over 15+ games such as Ludo, Carrom, Snakes Ladders-Ludo, Fruit Slice, Sheep Fight, Poker, and Call Break. 
Aug 08, 2022 18:08
For the first time, luxury supercar maker McLaren Automotive is collaborating with APL to unveil an entirely new silhouette Luxury supercar maker McLaren Automotive is collaborating with APL to unveil an entirely new silhouette Inspired by McLaren’s iconic supercars and hypercars Available in five colourways
Aug 05, 2022 20:08
Premier League giants Manchester United has announced a multi-year global strategic collaboration with Qualcomm Technologies, Inc. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world's premium smartphones, PCs, gaming devices, connected cars, smart wearables and more.
Aug 05, 2022 17:08
KOCHI: The 15th edition of ‘Shoot the Rain — The Monsoon Football Tournament’ organised by the Tourism Professionals Club and supported by the department of tourism will be held on August 6 and 7 at the Maharaja’s College Stadium in Ernakulam.
Aug 04, 2022 16:08
Fashion retailer H&M Thursday launched a new activewear brand - H&M Move - with a stated vision to "democratise sportswear and get the whole world moving".
Aug 03, 2022 19:08
Tiger Woods has announced the introduction of a new junior golf tournament to be held at The Hay at Pebble Beach and The Links at Spanish Bay. The new TGR JR Invitational presented by TaylorMade will be held on October 8-10 later this year where 60 boy and girl junior golfers will compete over two days.