News

Sep 17, 2020 20:09

Cadbury Dairy Milk partners with MI to 'Make Every Run Count'

MUMBAI: As India gears up for the cricket season, Mondelez India’s iconic brand, Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  

As part of this initiative, the brand will double the total…

Sep 17, 2020 20:09

RCB to pay tribute to COVID heroes through IPL 2020

BENGALURU: We are living in a new normal and the idea of Heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore would be paying tribute to these Real Challengers…

Sep 17, 2020 19:09

Mumbai Indians launches interactive platforms for MI fans

MUMBAI: Indian Premier League title defenders Mumbai Indians Thursday launched an array of virtual fan engagement innovations to share with its "MI Paltan" (fan army).
 
After launching its season’s theme campaign earlier this week, calling fans for responsible celebrations, the franchise has now unveiled a slew of digital…

Sep 17, 2020 19:09

Rohit Sharma to bat for JKLC Sixer Cement

NEW DELHI: JKLC Sixer Cement has announced ace cricketer Rohit Sharma as its brand ambassador. 

JKLC Sixer is the youngest cement brand of parent company JK Lakshmi Cement Ltd which is a part of diversified 135-year-old industrial conglomerate JK Organization.

One of the modern era greats, ‘Hitman’ Rohit Sharma will be…

Sep 17, 2020 19:09

Ahead of IPL 2020, OPPO signs on MSD as brand ambassador

MUMBAI: This is interesting. Just ahead of the Indian Premier League 2020, and in the middle of all the social media-driven anti-China brouhaha, Chinese smartphone brand OPPO has signed on Indian cricket's "Mr Patriot" MS Dhoni himself, as brand ambassador. 

Sep 17, 2020 19:09

Qualifiers yet to be completed, cloud over U17 Women's WC

MUMBAI: With just about four months remaining for the FIFA U17 Women’s World Cup, a lot of uncertainties still remain unresolved, including the 16 countries who would participate in the tournament that India is scheduled to host for the first time. 

For the record, it was on 12 May that FIFA announced that the rescheduled…

Sep 17, 2020 19:09

Gracenote enables cross-platform search, discovery of sports content

EMERYVILLE, Calif.: Gracenote, a Nielsen company, is creating new opportunities for video services seeking to leverage popular sports content. With the launch of Gracenote Streaming Sports Catalogs, TV providers can now seamlessly connect fans to live games and related content available across different over-the-top (OTT) sources. 

Sep 17, 2020 19:09

Nestlé MILO partners with Royal Challengers Bangalore

BENGALURU: Nestlé MILO has partnered with Royal Challengers Bangalore for the 2020 season of the Indian Premier League. Through this partnership, MILO aims to reaffirm its core purpose of encouraging sports among children.

As a part of the #RoarForCricket campaign, MILO has launched a limited-edition pack that features RCB…

Sep 17, 2020 18:09

FIH & NAGRA create digital home of hockey

LAUSANNE: The International Hockey Federation (FIH), the world’s governing body for the sport of hockey, and NAGRA, a Kudelski Group (SIX:KUD.S) company and the world's leading independent provider of content protection and multiscreen video solutions, announced today the launch of “Watch.Hockey”, a ground-breaking fan engagement app…

Sep 17, 2020 18:09

Star Sports names star-studded commentary panel for IPL 2020

MUMBAI: Ahead of the Indian Premier League (IPL) 13th edition, Star Sports, the official broadcaster of the tournament, have unveiled a star-studded commentary panel that includes some of the finest and most reputed cricket experts across the world to offer detailed match analysis and insights to its viewers.