News

Apr 03, 2024 19:04

Agilitas Sports names Richard Zartman to lead footwear design

Agilitas Sports has appointed Richard Zartman, former design director for the Global Running Business unit at the adidasm as vice president of Footwear Design at the sportswear and athleisure solutions platform. 

As part of the founding team at Agilitas Sports, Richard will lead footwear design for Agilitas Group's portfolio…

Apr 03, 2024 19:04

Rajasthan Royals launches cricket academy in Pune

PUNE: Royals Sports Group-owned franchise Rajasthan Royals on Tuesday announced the launch of an academy in Pune, expanding its footprint in the state of Maharashtra. 

The facilities at the JusCricket Academy in Pune will become the newest addition to the growing Royals’ Academy ecosystem, and will be rebranded as the…

Apr 03, 2024 19:04

45+ new brands, 40+ new categories in 1st 7 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 03, 2024 19:04

Asian Paints appoints Virat Kohli as brand ambassador

Asian Paints, a paint and décor company, announces the onboarding of Virat Kohli as the brand ambassador for their upcoming new launch - Neo Bharat Latex Paint.

Asian Paints has consistently introduced products that redefine standards, and Neo Bharat Latex Paint is set to galvanise the category yet again.

Virat…

Apr 03, 2024 19:04

Capri Global launches brand campaign with Gujarat Titans players

Capri Global Capital, a non-banking financial company and a sponsor of team Gujarat Titans in the IPL, has launched a new series of brand films linked with their campaign, 'Farz Nibhaatey Hain'.

Starring Shubman Gill, captain, along with his teammates, allrounder Rahul Tewatia and pacer Mohit Sharma, this campaign reaffirms…

Apr 03, 2024 19:04

MLC inks multi-yr sponsor deal with online gaming brand Stake

SAN FRANCISCO, CA: Ahead of the the second season of the Cognizant Major League Cricket, which kicks off on July 4th, social casino and online gaming brand Stake has been onboarded in multi-year partnership.

Per a release, the collaboration between MLC and Stake "will help enhance the overall experience, engaging cricket fans…

Apr 03, 2024 18:04

Cricket Victoria, KheloMore Sports unveil Melbourne Cricket Academy

Cricket Victoria Tuesday launched the Melbourne Cricket Academy, in partnership with KheloMore Sports, led by former Indian international cricketer Jatin Paranjape, to launch the MCA into the Indian school system.

With a focus on providing high-quality cricket coaching and development opportunities, the MCA will support…

Apr 03, 2024 18:04

Evocus adds electrolytes drink mix to product portfolio

Evocus, India’s first natural black alkaline water, adds a new product to its portfolio with the launch of Evocus Hydration IV, an electrolytes drink mix.

Designed for ultra-rapid water balance in the human body, this advanced beverage blend is powered with Active Absorption Technology, establishing a new standard in the world…

Apr 02, 2024 20:04

Gujarat Titans ups it game on sustainability efforts

AHMEDABAD: Gujarat Titans has launched a slew of initiatives in its efforts towards environmental sustainability and creating a circular waste economy. 

One of the significant efforts in this direction is the strategic waste management partnership with Nepra Resource Management Pvt. Ltd. (NEPRA) for the home games of the TATA…

Apr 02, 2024 20:04

After 8-yr hiatus, Hockey India League set for reboot: Report

The Hockey India League (HIL) has been given the green light to resume after an eight-year hiatus.

HIL's new avatar will have eight men’s teams and, for the first time, six women’s sides, Hindustan Times reports.

Per the daily, global governing body FIH has granted Hockey India clearance to host the event from December…