Feb 24, 2021 19:02

BCCI set to 'Groww' IPL's official partner roster: Report

MUMBAI: Even as the easing of border tensions between India and China has cleared the way for the Board of Control for Cricket in India to "pick up where it left off" on Chinese smartphone brand Vivo's title sponsorship of the Indian Premier League, new brands are reportedly set to add to the sponsorship lustre of the IPL.

Feb 24, 2021 18:02

Formula E and TAG Heuer extend partnership

LONDON: Ahead of the 2020/21 ABB FIA Formula E World Championship season opener in Diriyah, Saudi Arabia, TAG Heuer has extended its Formula E collaboration with a new, multi-year partnership.

Having worked closely with Formula E since the championship’s inception, TAG Heuer will continue to use its expertise as Official…

Feb 24, 2021 17:02

Mashal Sports to invite bids for Pro Kabaddi media rights

MUMBAI: In the wake of sustained demands from the franchises, sports management company Mashal Sports, founded by Anand Mahindra and Charu Sharma, and now majority owned by Star India, has confirmed it will open the tender process for the media rights of Pro Kabaddi League (PKL). 

The rights will be awarded for five years,…

Feb 24, 2021 17:02

PUMA achieves sales, profitability growth in Q4 despite COVID

HERZOGENAURACH, Germany: PUMA reported sales and profitability growth in the fourth quarter despite COVID-19 related lockdown measures.

Feb 24, 2021 16:02

Motera's Sardar Patel Stadium renamed after Narendra Modi

AHMEDABAD: Indian President Ram Rath Kovind Wednesday officially inaugurated the newly revamped Sardar Patel Cricket Stadium in Motera, Ahmedabad, which has now been renamed the Narendra Modi Stadium.

The change of name from Sardar Patel, India's first deputy Prime Minister, to Narendra Modi, the current Prime Minister of the…

Feb 24, 2021 16:02

Herbalife Nutrition & Virat Kohli renew association for 2021

MUMBAI: Herbalife Nutrition has announced the renewal of contract with Indian cricketer and captain of the India national team Virat Kohli, for the year 2021. 
Herbalife Nutrition will continue to work closely with Kohli to promote nutrition and wellness as a basis for high-quality sports performance.

Herbalife Nutrition…

Feb 24, 2021 15:02

Levi’s adds Deepika Padukone to global brand ambassador roster

BENGALURU: Levi’s has announced a strategic partnership with actor Deepika Padukone. She will be seen spearheading the new campaign focused on an all-new range of fashion fits from Levi’s.

Feb 24, 2021 13:02

UEFA cancels Women’s and Men’s U-19 C'ships 2020/21

NYON, Switzerland: The UEFA executive committee Tuesday decided to cancel the 2021 UEFA Women’s and Men’s Under-19 Championships due to the COVID-19 pandemic and its effects on the staging of competitions.

In making these decisions, the UEFA EC took note that, with the government restrictions currently in place, the travelling…

Feb 24, 2021 13:02

UEFA Champions League: Pepsi launches new global campaign

NEW YORK: PepsiCo has launched a new global football campaign in support of the UEFA Champions League partnership across Men's and Women's leagues, bringing together an impressive lineup of the world's best footballers, expanding its roster led Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia…

Feb 24, 2021 12:02

Motera Test: TAM Sports offers complimentary brand evaluation report

MUMBAI: TAM Sports, the sports research division of TAM Media Research will turn pink starting Wednesday (24th Feb) afternoon, commemorating the pink ball Test Match between India and England in Ahmedabad, Gujarat.

Commenting on the initiative, a TAM Media Research spokesperson said: “TAM Sports will be turning pink once again…