News

Sep 16, 2020 18:09

Cricket South Africa to lose ODI sponsor Momentum

JOHANNESBURG: Cricket South Africa will be losing out on its ODI sponsor Momentum, whose contract is set to expire in 2021.

Momentum is currently unhappy with the current state of affairs at CSA regarding governance and other reputational issues and as a result, it has decided to back out from being the sponsor, said a report…

Sep 16, 2020 18:09

LaLiga Football Schools organise online sports sessions in India

NEW DELHI: LaLiga’s grassroots football development programme in India, LaLiga Football Schools (LLFS), along with India On Track, organised five-day e-training sessions. 

The sessions saw over 166 LLFS students across 34 cities in India taking part.

Sep 16, 2020 18:09

Is Women's T20 Challenge still on? BCCI fails to shed clarity

MUMBAI: The Women’s T20 Challenge, which BCCI president Sourav Ganguly had confirmed to PTI in August as "very much on", looks to be in limbo. Cut to present, there has been no development since and no further official word on the matter. 

Sep 16, 2020 18:09

Man City scores multi-yr Nexen Tire sponsorship extension

MANCHESTER CITY ANNOUNCED WEDNESDAY it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.

The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, elite development squad and esports…

Sep 16, 2020 17:09

ViacomCBS announces Paramount+ rebranding coming early 2021

NEW YORK ViacomCBS announced Tuesday that it would be rebranding its streaming service CBS All Access as Paramount+. 

The digital-first reinterpretation created for ViacomCBS' streaming service builds on the innovative legacy of the Paramount brand and carries it into the streaming era.

Along with its streaming library…

Sep 16, 2020 17:09

Instadia advertising in IPL 12 up 5% over season 11: AdEx data

MUMBAI: The Indian Premier League has proven one of the biggest brand visibility platforms due to its high viewership. With over 587 hours of commercial advertising on 14 channels of the Star Network (official broadcaster of the IPL), the 2019 edition registered over 230 brands and 108 advertisers.

Out of this, over 130 brands…

Sep 16, 2020 17:09

Dream Sports in talks to acquire 'no. of' gaming startups: Report

MUMBAI: Close on the heels of raising $225 million in primary and secondary investment, sports technology company Dream Sports, parent firm of fantasy gaming platform Dream11, is reportedly in talks to acquire Bengaluru-based e-sports platform SoStronk.

Moneycontrol, which reported on the development, could not offer clarity…

Sep 16, 2020 17:09

'Play A Bigger Game' to drive Boost's India footprint expansion

MUMBAI: Hindustan Unilever Limited (HUL), Tuesday announced the expansion of Boost, one of India's leading nourishing beverage in chocolate flavour, into the Western, Northern and Eastern regions of the country. 

An iconic brand, Boost has a legacy of association with leading Indian sports personalities.

Sep 16, 2020 15:09

COLORS extends assn as principal sponsor for Mumbai Indians

MUMBAI: It's all in the family and continues that way for another year. Viacom18’s flagship Hindi general entertainment channel, COLORS, will be seen furthering its brand footprint with IPL 2020 for the second consecutive year by partnering with one of the best performing teams, Mumbai Indians.

So why family? Mukesh Ambani's…

Sep 16, 2020 15:09

SCOTT Sports India launches 'Olympic winning' mountain bike

MUMBAI: SCOTT Sports India launches the SCOTT Spark RC 900, one of the most decorated full-suspension bikes, ridden by the likes of Nino Schurter, an Olympic winner, and Kate Courtney, a World Cup Champion. 

The bike is a superlight, super-aggressive steed that pedals with incredible efficiency and is priced at Rs 369,900.…