Feb 23, 2021 19:02

Monster Energy official energy drink of the BIG3

LOS ANGELES: Monster Energy has been announced as the official energy drink of the BIG3. 

As the BIG3 prepares to return for its fourth season, fans will notice a series of enhancements to the league thanks to this new partnership with Monster Energy. This is the BIG3’s first partnership in the energy drink category.

Feb 23, 2021 19:02

IPL 2021: COVID cases rise may force rethink on allowing in fans

MUMBAI: Even as Mumbai and Ahmedabad have been shortlisted as host cities for this year's Indian Premier League, with India's financial capital likely to host group stage matches across four venues and the refurbished Sardar Patel stadium in Motera to host the play-offs, the rise in COVID-cases in the country must be a matter of…

Feb 23, 2021 18:02

Unacademy onboards Sachin as stakeholder, brand ambassador

MUMBAI: Unacademy has signed a strategic partnership with cricket legend Sachin Tendulkar. The Master Blaster has picked up a small stake in the edtech company and will also serve as its brand ambassador.

Feb 23, 2021 18:02

Adfactors PR appoints director of Strategic Communications Group

MUMBAI: R Sriram, former associate editor and resident editor - West of The Economic Times, has joined Adfactors PR as a director in the Strategic Communications Group (SCG). 

Feb 23, 2021 18:02

President to formally inaugurate world’s largest cricket stadium

AHMEDABAD: The largest cricket stadium in the world, the newly refurbished Sardar Patel Motera Stadium in Sabarmati, Ahmedabad, is ready and waiting to welcome not just the Indian and English Test sides for the third match in the series, but also eager fans when the gates open Wednesday, February 24. 

The Motera Stadium,…

Feb 23, 2021 17:02

Vijender returns to ring next month; opponent, venue awaited

NEW DELHI: The promoters of India's Olympic medalist Vijender Singh have announced that the undefeated star professional boxer will enter the ring again next month after a more than year-long gap due to COVID-19.

announces the ace pugilist's upcoming fight in India.

While IOS Boxing Promotions is yet to finalise on the…

Feb 23, 2021 16:02

Rossignol Group separately offloads TIME Sport Pedal & bicycle biz

CHICAGO, Illinois: French manufacturer TIME Sport International, has sold its bicycles and cycling equipment businesses in two separate transactions. 

US bicycle derailleurs market leader SRAM has announced the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from its…

Feb 23, 2021 15:02

Digital gaming sector needs enabling legal & policy framework: Report

NEW DELHI: The Indian gaming market stands at $930 million today and the industry is predicted to soon grow bigger than the music, movie and television industries put together, according to a report by the Internet and Mobile Association of India (IAMAI) and Ikigai Law, titled ‘Unpacking a Billion Dollar Industry: Digital Sports…

Feb 23, 2021 14:02

Mumbai City to launch tree plantation drive in Goa

PANAJI: With the COVID-19 pandemic disrupting life and sport around the world, the state of Goa has played host to Mumbai City FC and the Hero Indian Super League during the 2020-21 edition of the tournament amid health and safety restrictions.  

For the past six months, the Islanders’ contingent of players and staff have…

Feb 23, 2021 14:02

AIFF to conduct e-Football Challenge to select FIFAe Nations team

NEW DELHI: As Indian football continues to move forward together, a new milestone is set to be achieved as India is set to join the FIFAe Nations Series 2021, which is FIFA’s flagship tournament for Member Associations and is contested by eNational Teams using the EA Sports FIFA 21 game.

An Indian team will be part of the…